The artcile presents nominations for interpersonal status of communicators in different types of intercultural discourse. These depend on the level of professional competence and range along the scale "naive - specific".
This article is talking about state management and cultural policy, their nature and content in term of the new tendency - development of postindustrial society. It mentioned here, that at the moment cultural policy is the base of regional political activity and that regions can get strong competitive advantage if they are able to implement cultural policy successfully. All these trends can produce elements of new economic development.