Развитие интеграции в цепи поставок на основе технологии S&OP – «Планирование продаж и операций»
Authors demonstrate that arising disbalance of supply and demand generates the set of problems for the business organisation, such as high order periods, loss of clients in case of shortage, high total costs, and low efficiency of industrial lines. Eventually, all this factors essentially influence on achievement of company’s strategic goals and undermine corporate market image. Because of developing of integration and cooperation in supply chains, increasing attention in business organisations is given to technology «joint planning of sales and operations/production» (Sales and Operations Planning – S&OP). Article’s purpose is to analyse, how implementing of S&OP technology will affect on solving of mentioned problems (on the example of «Huhtamaki C.I.S.» company). The meaning of planning of sales and operations is made out as a cycle of meetings (stages) repeating in the same sequence every month and subordinating a making decision process.