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Коммуникативное воздействие: стратегия и тактика
Проблемы теории и практики управления. 2012. № 9-10. С. 125–134.
Dzyaloshinsky I. M., Pilgun M. A.
Research target:
Philology and Linguistics
Language:
Russian
Keywords: журналистикабизнес-коммуникациикоммуникативная стратегияделовая коммуникациябизнес-средаbusiness communicationsкоммуникативное воздействиекоммуникативная тактикакоммуникативный методкоммуникативная технологияcommunication strategycommunicative tacticsтеория массовой коммуникациисовременное состояние массовой коммуникациисредства массовой информации
Bodrova A. S., Русская литература 2026 № 3 С. 64–75
The article discusses the previously ignored parallels between The Same Old Story by I. A. Goncharov and a fragment of V. F. Odoyevsky’s unfinished novel Year 4338. Letters from Petersburg published in Issue 1 of Moskovsky Nabliudatel magazine in 1825. A detailed analysis of plot, motif, imagery similes between the two texts is provided, the ...
Added: September 2, 2026
Tsygunova M., Вестник Томского государственного университета 2026 № 525 С. 56–66
This article examines examples of metaphorical creativity in the works of contemporary American writer Chuck Palahniuk, particularly in the context of describing psychoemotional states. The study examines twenty-six works by Palahniuk (twenty-three short stories and three novels) and identifies examples of metaphorical creativity in the conceptualization of mental states. The analysis focuses on Palahniuk's unconventional ...
Added: August 31, 2026
Chernov A., Философические письма. Русско-европейский диалог 2026 Т. 9 № 2 С. 217–230
This publication introduces a previously unpublished note by prominent conservative thinker and diplomat Alexandru Sturdza, "The Application of the Holy Alliance to the Current Situation," written in October 1820. The document emerged in the context of an acute crisis of the Vienna system caused by a wave of revolutionary uprisings in Southern Europe (Spain, Portugal, ...
Added: August 31, 2026
Tulyakov D., Professional Discourse & Communication 2026 Vol. 8 No. 3 P. 114–130
Although epistemic stance in academic discourse has been extensively researched
in linguistics, relatively little is known about diachronic change and variation in its expression
across disciplines, and still less about the grant proposal abstract, a genre produced under strong
promotional pressure. The present paper addresses this gap by testing whether the widely reported trend towards research “hype” is ...
Added: August 30, 2026
Павел Успенский, Новый мир 2026 № 5 С. 181–192
This paper is devoted to the influence of Chodasevič’s poetic technique on Mandel´štam’s poetry. In this work we make an attempt to analyze Mandel´štam’s late Novye stichi (“Ne govori nikomu…”, “Kuda kak strašno nam s toboj…” and “My s toboj na kuchne posidim…”), which are connected to each other through the theme of fear. From ...
Added: August 30, 2026
Uspensky P., Горький 2026 № 28.05.
During the Soviet period, Vladislav Khodasevich’s poetry was not widely known, yet his poems had a significant influence on many writers, including the front-line poet Yevgeny Vinokurov. On the occasion of the 140th anniversary of Khodasevich’s birth, Pavel Uspensky, Professor at the School of Philology of the Faculty of Humanities at HSE University, wrote specially ...
Added: August 30, 2026
М.: Редакция Елены Шубиной, 2026.
This volume brings together two novels by Avdotya Yakovlevna Panaeva (1820–1893), Trifles of Life (1854) and A Woman’s Lot (1862), neither of which has been republished since its first appearance. At a time of sweeping social change, Panaeva offered a unique perspective on the “woman question.” Her novels portray remarkable women whose right to happiness ...
Added: August 30, 2026
Павлина С. Ю., Милащенко Н. Г., Дискурс профессиональной коммуникации 2026 Т. 8 № 3 С. 40–65
Verbal and visual metaphorical and metonymic images are key instruments of political satire, enabling the concise and expressive conveyance of evaluative attitudes toward socio-political realities. However, the multi-level mechanism of creating and decoding such figurative constructs in polycode cartoon texts has not yet received a systematic account. The aim of this study is to identify ...
Added: August 30, 2026
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series "SocArXiv". 2026.
“Leaderlessness” is widely held to be a defining feature of contemporary mass mobilization, yet the claim rests on a handful of recent cases. We offer the first systematic cross-national analysis of this phenomenon from 1791 to 2019. We show that the absence of leadership is real but older and more modest than claimed: the share ...
Added: August 29, 2026
Павлина С. Ю., Милащенко Н. Г., Дискурс профессиональной коммуникации 2026 Т. 8 № 3 С. 40–65
Verbal and visual metaphorical and metonymic images are key instruments of political satire, enabling the concise and expressive conveyance of evaluative attitudes toward socio-political realities. However, the multi-level mechanism of creating and decoding such figurative constructs in polycode cartoon texts has not yet received a systematic account. The aim of this study is to identify ...
Added: August 29, 2026
Tikhomirova A., Professional Discourse & Communication 2026 Vol. 8 No. 3 P. 66–84
Given China’s rise as the world’s leading automotive producer and the radical
transformation of the Russian market, societal acceptance of new market entrants remains a dif
ficult communicative task. Against the backdrop of growing sales and persistent consumer am
bivalence, this study examines how Russian consumers discursively construct, challenge, and
renegotiate the legitimacy of Chinese automobile brands in online ...
Added: August 28, 2026
Fedorov D., Acta Linguistica Petropolitana. Труды института лингвистических исследований 2026 Т. 22 № 1 С. 134–166
The article addresses verbs of the semantic field of change in Serbian which is covered by various derivates of the Proto-Slavic *-měn. Starting with perfective verbs of change (izmeniti, promeniti, zameniti, smeniti, razmeniti etc.), the article moves to imperfective verbs, separately discussing verbs prefixed with iz-. While the perfective verb izmeniti is primarily used to ...
Added: August 28, 2026
Kolmogorova A., Явшиц Е. В., Сугян А. Х. et al., Вестник Новосибирского государственного университета. Серия: Лингвистика и межкультурная коммуникация 2026 Т. 24 № 1 С. 113–127
Технологии автоматического распознавания речи (АРР) к настоящему моменту стали базовым компонентом бэкенд-инфраструктуры различных голосовых и когнитивных ассистентов, обеспечивая доступ пользователей к коммерческим сервисам и государственным платформам. Однако из-за неравномерного распределения данных, на которых модели АРР обучаются, острой становится проблема предвзятости моделей при работе с атипичной речью. Цель исследования заключается в оценке качества распознавания и сравнении ...
Added: August 28, 2026
Мн.: Нацыянальная бібліятэка Беларусі, 2026.
Зборнік змяшчае матэрыялы VI Міжнароднай навуковай канферэн цыі, прысвечанай 395-годдзю з дня нараджэння Сімяона Полацкага і 30-годдзю Музея-бібліятэкі Сімяона Полацкага. Канферэнцыя адбылася ў лістападзе 2024 г. у Нацыянальным Полацкім гісторыка-культурным музеі-запаведніку. ...
Added: August 28, 2026
Academic Studies Press, 2026.
This volume is a product of the conference “Proizvodstvo, Dokumentatsiia, Interventsiia. Proizvedeniia iskusstva v usloviiakh neofitsial'noi sovetskoi kul'tury 1960-80-kh gg.” (Production, Documentation, Intervention. Works of art in the conditions of unofficial Soviet culture, 1960s-1980s), organized by Ilja Kukuj and Brigitte Obermayr at Munich University (LMU) in November 2018. The conference was financed by Professor Riccardo ...
Added: August 28, 2026
Лупарева Н. Н., Parsamov V., Ананьев Д. А. et al., М.: ООО «Паблис», 2026.
The third volume of the anthology is publishing the writtings of the eariy Russian conservative thinkers: Seraphim of Sarov, N.M. Karamzin, A.S. Shishkov, F.V. Rostopchin, S.N. Glinka, A.S. Sturdza, M.L. Magnitsky, Archimandrite Photius, V.A. Zhukovsky, P.A. Vyazemsky. ...
Added: August 24, 2026
Kravtsova M., Musaev A. U., Welzel C., / Series "SSRN Working Paper Series". 2026.
Elaborating on Welzel et al.'s "Cool Water Theory," our study zooms into the more limited (albeit still varied) framework conditions of Russia's huge territory. Within Russia's confines, we examine how the combination of moderately cool seasons with steady rain (i.e., Cool Water) affects sub-national areas' contemporary societal progress in two modernization indicators: material prosperity in ...
Added: June 3, 2026
Kudriavtseva E., / РЦИС. Серия № 0148-756-286. 2026.
The content of the work is the system is a system for identifying four types of written speech structures. A set of 11 calculated parameters, statistical standards, and semantic characteristics allows for the identification of a text's structure as the result of a specific cognitive schema (scene, event, story, evaluation). The method has been verified ...
Added: June 2, 2026
Vorchik A., / SSRN. Серия Social Science Research Network "Social Science Research Network". 2026.
This work is devoted to a theoretical explanation of the Easterlin paradox, according to which long-term economic growth does not make average level of people's happiness increasing. By happiness, we mean the intensity of emotions people experience while comparing their new income with its expected value, or the target income with its original value. In the first case, ...
Added: May 31, 2026
Sizov A., Rodionova M., Sedashov E. et al., / NRU Higher School of Economics. Series PS "Political Science". 2026. No. 1.
Rapid development of surveillance technologies is one of the most socially important consequences of the digital age. This paper investigates the factors determining consent to surveillance of various types of personal data and contributes to rapidly growing research on citizens perceptions of surveillance practices. Relying on a comprehensive survey experiment, we study the effects of ...
Added: May 15, 2026
Карцева М. А., Peresetsky A., / Высшая школа экономики. Серия WP2 "Количественный анализ в экономике". 2026. № WP2/2026/01.
This study examines the association between health status among elderly individuals living alone and pet ownership (cats, dogs). We employ data from the “Time Use Survey” conducted by the Federal State Statistics Service (Rosstat) in 2019, which contains information on more than 10,000 elderly individuals living alone aged 60 or older in Russia, including data ...
Added: May 8, 2026
Проскурнова Е. Л., Чэнь Н., Алгави Л. О., Мир науки, культуры, образования 2025 № 5 С. 408–412
The article examines the ways in which technology is used by journalists in China. The purpose of the study is to identify algorithms for working with artificial intelligence and identify specific AI programs and individual functions that contribute to the creation of journalistic materials, as well as to determine the attitude of editorial staff of ...
Added: April 23, 2026
Проскурнова Е. Л., Чжу В., Тё О. Е., Вестник Томского государственного университета 2025 № 511 С. 54–67
The article describes a large-scale program of the Chinese authorities to attract public attention to the culture and traditions of the country through the coverage of cultural topics on Chinese television. The general characteristics of cultural TV shows aired in the 21st century are revealed. The method of content analysis, a systematic approach, axiological analysis, ...
Added: April 23, 2026
Strizhkova D., / Институт русской литературы (Пушкинский Дом) РАН. Серия B001 "Репозиторий открытых данных по русской литературе и фольклору". 2026.
В базе данных представлена роспись русскоязычных литературных произведений и отрывков, напечатанных в учебниках по словесности, хрестоматиях, книгах для чтения, сборниках стихотворений и рассказов, выходивших во Франции, Германии, Латвии, Эстонии, Болгарии, Сербии в период первой волны русской эмиграции с 1918 по 1939 гг. Датасет представляет интерес для исследователей школьного литературного канона, эмиграции и детского чтения ...
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