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  • Факторы восприятия селебрити в коммуникации по вопросам здоровья о ВИЧ
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News
September 18, 2026
When Pictures Hinder Understanding: Illustrations May Impede Learning of Abstract Ideas
Illustrations can help remember specific actions but do not always make abstract ideas easier to learn. Researchers from HSE University and Humboldt University compared how people learn from texts with different levels of abstractness. They found that participants remembered illustrations better and performed better on related tasks after reading a multimedia text about yoga asanas than after reading an abstract text about the Nash equilibrium. The findings could help improve the selection of illustrations for educational and informational materials. The study has been published in Learning and Instruction.
September 17, 2026
'I Wish That People Would Place Greater Trust in Science'
When Tatiana Eremicheva chose Fundamental and Computational Linguistics as her field of study, she thought it would be about learning languages. Instead, she discovered it was about helping people. In this interview for the HSE Young Scientists project, she discusses science as a way of understanding the world, billiards as a team-building activity, and why learning to read is not always as easy as it seems.
September 15, 2026
Immunity to Chaos: How Personal Resources Help Us Cope with the Challenges of a Turbulent World
International conflicts, crises and digital overload—the modern world puts our minds to the test every day. Traditional psychology often focuses on the consequences: anxiety, depression, and psychosomatic disorders. But what if we looked at the problem differently—through the lens of the resources that prevent us from breaking down? Psychological immunity is precisely this set of resources. Alena Zolotareva and her group, Psychological Immunity as a Resource for Positive Functioning, are developing an integrative model of this phenomenon, adapting diagnostic tools and preparing for large-scale empirical research. Why do psychologists need to collaborate with medical professionals, and how could their research transform preventive care in clinics and corporations?

 

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Факторы восприятия селебрити в коммуникации по вопросам здоровья о ВИЧ

Мониторинг общественного мнения: Экономические и социальные перемены. 2022. № 1. С. 245–262.
Shantyreva L., Тюленева К. С.

The article examines the factors of perception of health communication on the topic of HIV. The material for the study was the data of a focus group interview conducted among young people in Moscow. The respondents' awareness of health issues, attitudes in the field of maintaining a healthy lifestyle, and the peculiarities of the perception of HIV videos are analyzed. It was revealed that representatives of Moscow youth positively perceive the participation of celebrities in such communication. The factors contributing to its effectiveness are the competence of celebrity, personal experience, charisma and popularity.

Research target: Media and Communications
Language: Russian
DOI
Text on another site
Keywords: health communicationселебритиCelebrity studiesкоммуникация здоровья
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