ОСНОВНЫЕ ФАКТОРЫ РАЗВИТИЯ РЫНКА ТЕПЛИЧНЫХ ОВОЩЕЙ В РОССИИ
The article analyzes the level of development of the Russian vegetable market in General, and greenhouses in particular. The main trends that set the direction for the development of the Russian vegetable market were identified, which included the growth of greenhouse vegetable production, the transition of producers from growing in the ground to hydroponic and aeroponic methods of cultivation, the emergence of city farming (placing greenhouses in the city), the growth of demand for environmentally friendly vegetables in individual packages). The authors have identified the most significant factors that influence the development of the greenhouse vegetable market, such as economic, infrastructure, natural and climatic, technological and social. Based on the results of correlation and regression analysis, it was revealed that the most significant factors in the development of this market are the level of state support for greenhouse vegetable growing, the yield of products and technologies used, and the number of imported products on the market. If the first two factors have a direct strong correlation with the volume of domestic vegetable production, the last factor has a strong and inverse relationship.
The article discusses the features of promoting construction materials in the market when the company is focused both on the consumer segment (B2C) and the professionals segment (B2B). Recommendations for marketers are given step by step, taking into account factors influencing the decision making process in the market of construction materials, and the behavioral features of different consumer groups.
The monograph is devoted to the development problems of the dairy industry in Russia.
It reveals the features of innovative and investment development of dairy cattle farming in the Non-black soil regions of Russia. It is analyzed the influence of the state agricultural regulation and support system on the concentration and intensification processes, realization of comparative advantages of milk production in the Non-black soil region in the conditions of global competition in the food and resource market. The factors of increasing the efficiency of technological modernization of dairy cattle farming are investigated.
The study is intended to managers and specialists of agricultural government bodies, researchers, professors, Ph.D. students and everyone who is interested in problems of innovative development of agricultural sectors.
The purpose of this study is to group the challenges for the crop production industry of the Novosibirsk region depending on the natural and agricultural zoning. This is due to the high level of differentiation of the territory of the region in terms of natural, climatic and agroecological conditions for the production of crop production. For each of the districts, it is necessary to determine the directions of scientific and technological development that will reduce the dependence of the industry on these conditions. Technology is the answer to the challenges facing the region. The article defines local challenges for crop production in the Novosibirsk region, which are divided into 6 groups: agroecological, technological, natural and climatic, agrobiological, economic and social. Also, in accordance with the natural and agricultural zoning of the territory of the region, agroecological challenges characteristic of each such area are presented. The result revealed that in the Western Siberian province of the southern taiga forest zone, there is the problem of waterlogging and waterlogging of soils, in the Western Siberian province of the forest - steppe zone with soil salinity and a weak biological reclamation, in the North-Pedalcycle the province of the forest-steppe zone - water erosion and severe ruggedness of the terrain, in Western Siberia (Kazakhstan) province of the steppe zone, wind erosion and grassing sodic soils. The results of the study are key for the strategic planning system in the Novosibirsk region, as they allow us to focus resources on several areas of research and development that are most important for the region's agriculture, which will allow the industry to switch to a new technological mode, and thereby increase the efficiency of production and quality of crop production.