Development of Internet-Promotion Tools’ Classification for Mediaprojects
This paper examines the issue of media projects’ promotion on the Internet, an important theme in
the context of information technology development. Firstly, the authors develop a generalized
classification of groups of promotion tools, which includes nine components, each of which is
discussed in detail later in the article. Based on an analysis of a comprehensive theoretical base,
the authors propose their new classification of promotion tools, generalizing and continuing the
work of previous researchers.