Модель управления киберспортом в Китае как основа стимулирования здорового образа жизни и защиты национальных интересов.
The problems of the popularity and development of eSports in the global economy attract researchers from all over the world. The purpose of this study is to analyze the complex structure of government and sports regulation in China’s esports, the professionalization of the young industry, the principles and mechanisms of balancing economic efficiency and sports results. eSports is presented as a symbiosis of the intellectual and physical activities of people. The subject of the study is an eSports management model in China. The methodology of the paper is based on an integrated approach that identifies key features of the formation of the management model and establish the reasons for the management system success of the leading country in the global eSports market. The balance of state interests, the development of new markets and high technologies with the highest number of individual world’s consumers allow looking at eSports from the point of social expectations, domestic control and global market dominance at the same time. The Chinese management system comprehensively covers the entire eSports industry and can be conceptually divided into 4 blocks: censorship and propaganda, control and regulation, education and professionalization, partnership with private companies. The study is designed to reflect the original approaches in the model formation for managing a new mass phenomenon in the context of total government control and regulation.