Individual versus companion visitors' willingness‐to‐pay for the theater tickets: The case of Perm opera
Business‐like approaches are applied more and more widely in nonprofit organization contexts, and theaters are no exception. Revenue generation, customer segmentation, and personalized marketing are becoming the key managerial concerns. Our study focuses on two relevant aspects of theater attendees' behavior. We examine visitors' willingness‐to‐pay (WTP) for theater seats (to derive revenue drivers), and its difference between two segments – single and couple visitors (to uncover the social motivation effect). These aspects taken together have never been previously studied in the nonprofit marketing context. We model WTP using the actual purchase data from Perm Opera and Ballet Theatre in Russia. Unlike most marketing studies which use stated preference for WTP evaluation, we employ the revealed preference approach. The results verify that single and couple visitors may be treated as separate segments, allowing for personalized promotion and other marketing decisions.
The article deals with the structures containing the break of syntactical unit in presidential debates. On the basis of comparative analysis of the structures containing the break of syntactical unit and other types of segmentation in presidential debates and affective speech, correlations between the syntactic speech characteristics and the effective and pseudo-affective constituents of the emotional component of manipulative political speech are established.
This article concerns the problem of predicting the size of company's customer base in case of solving the task of managing its clients. The author purposes a new approach to segment-oriented predicting the size of clients based on adopting the Staroverov's employees moving model. Besides the article includes the limitations of using this model and its modification for each type of relations of the client and the company.
The α-expansion algorithm  has had a significant impact in computer vision due to its generality, effectiveness, and speed. Thus far it can only minimize energies that involve unary, pairwise, and specialized higher-order terms. Our main contribution is to extend α-expansion so that it can simultaneously optimize “label costs” as well. An energy with label costs can penalize a solution based on the set of labels that appear in it. The simplest special case is to penalize the number of labels in the solution. Our energy is quite general, and we prove optimality bounds for our algorithm. A natural application of label costs is multi-model fitting, and we demonstrate several such applications in vision: homography detection, motion segmentation, and unsupervised image segmentation. Our C++/MATLAB implementation is publicly available.
Despite the fact that the range of players in telecommunication market is not large, the companies operate in continuously increasing competition on one side and slowing extensive growth of the industry on the other. This leads companies to an understanding the fact that the efforts of the company's management should be directed to the area of intensive growth. One of the factors that increase the intensification of a telecommunication company is planning a tariff policy strategy. This paper is devoted to forming the tariff policy of a company with regard to the preferences of subscribers.
We consider a linear optimal control model for the marketing of seasonal products which are produced by the same firm and sold by retailers in different market segments. The horizon is divided in two consecutive non-intersecting intervals, production and selling periods, respectively. The production period state variables are the inventory levels and two kinds of goodwills (for consumers and for retailers) while the selling period state variables are the sales levels and the two kinds of goodwills. In the production interval there are three kinds of controls: on production, quality and advertising, while in the selling one the controls are on communication via advertising, promotion for consumers and incentives for retailers. We consider the case of several kinds of communications. The optimal control problem is transformed into an equivalent nonlinear programming problem.
Early diagnosis of patients' diseases allows to prescribe effective treatment in a timely manner. This article presents the results of research related to the recognition of images of pleural effusions. The purpose of the research is the recognition of images characteristic of pathologies associated with oncological diseases. When recognizing images, convolutional neural networks were used. When developing software, the authors used the TenzorFlow and OpenCV libraries. Image recognition accuracy is 95%. The studies are incomplete; the authors are trying to improve the results of research by replenishing the training sample with new copies of images of pleural effusions and using combinations of pattern recognition methods.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management