Изучение потребительского опыта на российском рынке интернет-торговли: тестирование модели пути потребителя
The internet-retailing market is rapidly developing in the recent years, with an increasing number of consumers making online purchases. Growing market competition brings about greater variety of products and brands, growing purchasing power and the possibility to switch to competitors' products in the internet. All these make the research on a consumer journey in the internet-retailing market relevant. This article presents the study of a consumer journey in the Russia’s internet-retailing market. The results of the empirical research are based on the responses of 2567 consumers. To analyze the consumer journey, we use several quantitative methods: descriptive statistics, analysis of variance and Tukey's a posteriori multiple comparison test. In the course of the analysis, we describe four stages of consumer journey, as well as the main factors of loyalty formation. We identify groups of consumers that differ in their intention for future purchases and loyalty level based on the analysis of purchases’ frequency. The findings may be useful for further research on a consumer journey in the Russian internet-retailing market.
This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce.
The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.
Differences between the conventional physical markets and e-commerce question the validity of the established models used for e-commerce, especially in the case of emerging markets. The Internet audience in Russia is 66.5 million people and the Russian market has the biggest online audience in Europe. However the e-commerce development in the Russian markets is now well examined in the existing literature, there is little empirical research concerning relationship with customers on this market. The main goal of this paper is to explore the customer relationship in the e-commerce market in Russia. To reach this goal empirical data were used. 30 in-depth interviews with representatives of Russian internet businesses conducted in 2012 and in 2015.
Do you download music or shop online? Who regulates large companies such as Google and Facebook? How safe is your personal data on the internet? Information technology affects all aspects of modern life. From the information shared on websites such as Facebook, Twitter, and Instagram to online shopping and mobile devices, it is rare that a person is not touched by some form of IT every day.
Information Technology Law examines the legal dimensions of these everyday interactions with technology and the impact on privacy and data protection, as well as their relationship to other areas of substantive law, including intellectual property and criminal proceedings. Since the pioneering publication of the first edition over twenty years ago, this forward-thinking text has established itself as the most readable and comprehensive textbook on the subject, covering the key topics in this dynamic and fast-moving field in a clear and engaging style. Focussing primarily on developments within the UK and EU, this book provides a broad-ranging introduction and analysis of the increasingly complex relationship between the law and IT.
The underinvestment in the specific assets due to the «hold up» is one of the key issues in the theory of the firm. Till the very end of the twentieth century discussing the «hold up» problem researchers considered only the so-called «selfish» relation-specific investments. But later their attention was switched to the analysis of another specific investments type, named «cooperative» or «cross» investments, which is much more risky than the selfish investments. Besides that, the riskiness of such investments depends on their specifity degree – the specific investments can be partly specific or full specific. In its turn, the degree of specifity determined by the partners’ ability to benefit from selfish or cooperative specific investments in contacts with “alternative” contractors. If such gains equal zero, that specific investments (cooperative or selfish) are full specific to the “main” partner. Respectively, if the gains from partnership with “alternative” contractors are more than zero, that such specific investments are partly specific to the “main” partner.
Unfortunately the present regulatory documents, determining the application the rule of reason, don’t take into account the character of specific investments. The negative consequences of such approach are illustrated in the first part of the article, where the court’s decision in case of Pierre Fabre Dermo-Cosmétique SAS (PFDC) v. Président de l’Autorité de la concurrence, Ministre de l’Économie, de l’Industrie et de l’Emploi is analyzed. The second part of the article is dedicated to the discussion of possible solutions of this problem.
Nowadays in Russia as throuthout the world, there has been a significant increase in the number of online stores. It determines the growth of competition in this sphere while customer experience is becoming a new differentiation tool for the online retailers. This paper examines insights of the clients of the largest Russian online retailers. The results of this exploratory study demonstrate the opportunities of e-retailers to manage customer experience
The article attempts to build the multifactor model of brand loyalty using the method of structural modeling. Using the method of structural modeling, the multifactor model of brand loyalty was created. It was found that brand satisfaction mediates the communication between brand image and brand loyalty, it means that when the customer satisfaction is low, the link between brand image and brand loyalty is high. It is also found that the most important components of brand image are the brand reputation, consumer’s image and perceived quality of the brand. The image of organization and the uniqueness of the brand are not decisive for the perception of the brand and are excluded from the model.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.