Приоритеты формирования экспортно ориентированной стратегии развития отрасли (на примере птицеводства)
The article deals with an exigent problem of choosing a strategy for industry development, considering a wide range of possible government regulation measures. The definition of a limited set of most effective measures is carried out by joint application of SWOT-analysis and the hierarchy analysis method (AHP). Illustrations of this approach are demonstrated in the example of an export-oriented strategy development for the Russian poultry farming. The described approach allowed a quantitative comparison of measures for assessing priorities, which would mostly contribute to an increase in exports. Among the highest-level priorities of strategic planning, which may have the greatest impact on increased export of Russian poultry products, the authors highlighted stable production rates of the industry and emergence of new markets. This group also includes measures that restrain negative consequences of possible outbreaks of avian influenza and other poultry diseases.