Территориальная идентичность как основание проектирования устойчивых региональных туристских кластеров

Региональные исследования. 2019. № 1. С. 118–129.

Koshcheev D., Isopeskul O.

The present articlelooks into  possibility of    territorial identity  conception implication  for the purpose of  sustainable  tourism  cluster  construction. Within this  article, we  present  results of  theoretical analysis, which illustrate the system of modern approaches  to the concept  mentioned. The  present analysis also  showed internal structure of territorial identity and  allowed to describe interaction between this  concept and sustainability  factors. Basing  on two relevant approaches, we  created author model of territorial identity which focuses on the  ability of present concept to  be integrated  to the  process of tourism cluster projecting. The model mentioned was laid the  foundation for author methodology of territorial  identities identification  and their further  implication for  the  purpose of projecting  sustainable tourism clusters.  This   model was  tested and ensured through  the  example of  Perm krai.  Basing on  the  model implication we suggested   some recommendations  on tourism  development in the region mentioned. 

Keywords: туризм, Пермский край, территориальная идентичность, бренд региона, tourism cluster, clusterization policy, region brand, Perm krai, туристский кластер, territorial idintity, рекреационный потенциал