Кинематографический туризм на примере Барселоны
Cinema induced tourism has a significant global growth during last 20 years caused by the rising touristic demand. Barcelona case study shows how cinema tourism can supplement the traditional sun and city tourism. The paper demonstrates how city districts, monuments and public spaces shown in the movies and other visual art performances shape the city image. Author defines the cinema routes of Barcelona based on the most popular films and analyses how films influence the foreign touristic flow and the inner redistribution of tourists in the city.
This is a collection of works prepared by the participants of the 2011 Summer School "Creative Industries and a Creative Economy: Developing Academic and Applied Interdisciplinary Research and Projects" - fellows of the Oxford Russia Fund and project experts. Texts gathered together here will be of interest and useful to anyone who would like to become further acquainted with the theories and practices of creative industries and the creative economy, and will help paint a clearer picture of what is happening both within Russia and abroad.
At the beginning of the XXI century in the field of tourism services supply exceeds demand. Regions for which tourism is part of a development strategy are coming up with new ways to create an unusual, attractive and competitive offer. In this regard, cultural tourism, including architectural, museum, gastronomic, religious, musical, cinema-induced and other types of tourism, is gaining special popularity. The chapter discusses the features of the functioning of cinema tourism in Spain.
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development.
Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based on cultural resources and tourism development, and reveals their advantages and disadvantages.
Findings – The paper evidences the potential of cultural resources and the tourism sector as drivers for regional development, and helps formulate basic recommendations for the Russian situation requiring elaboration of adequate financial and social instruments.
Originality/value – The paper provides a complex analysis of different operational models in three European countries with regard to specific national situations and specificity of heritage operational management.
The author considers the distinctive features of human factor in the innovation process management at industrial enterprises. He focuses on the cognitive and functional competences of a successful innovation manager. The basis of modern economy is involving creative activity in economic usage. Today in the struggle for the consumer acquisition of competitive advantages is impossible without building up the innovation environment at the enterprise, the essence of which lies in the commercialization of innovation activity.
Оn the one hand, author studied what strategies and incentives (financial, institutional, etc.) choose administrations of various regions in the different countries to draw attention of national and international producers of cinema. And, on the other hand, what benefits receive these regions, being chosen for production by cinema (tourist destinations promotion, jobs creation, apperance of infrastructure facilities, etc.). Examples varies from Northern Ireland in Great Britain to The Basque Country and the Canary Islands in Spain and Primorye and the Kaliningrad region in Russia.
Marketing communications in the film market - for a new national science research field. One of the main tools for promoting the movie trailer is today. This article analyzes this commercial tool and the film industry, at the same time, the artistic product. Particular attention is paid to the structure of the trailer.
The article is devoted to the problem of communicative features of the constructive structure of the font identity in the city branding sphere. This problem is considered in the framework of the nonlinearity of visual communication based on typology, comparative and structural analysis of the font identity of the world's cities. The article analyzes the brand identity of the city of Murmansk (2015) with the use of qualitative research methods: an expert interview with the designer of Murmansk identity.
This article describes a specific type of urban field research: the commercial-facility location problems as one of the practical problem of geomarketing. The education method presented in the article have been worked out and repeatedly applied during student field practices at the Geographical Faculty of Lomonosov Moscow State University; its elements — are part of the Vysokovsky Graduate School of Urbanism educational program. By solving simple practical problem (searching for the best location for some facility), students not only gain the skills of field work, but also learn to conduct complete researches on their own. Teaching students a comprehensive analysis of diverse and holistic urban space is the main goal of this method.
Within a brief historical period, BRICS as an inter-State association has become an influential player in the world economy and politics. BRICS is a primarily political entity, and in that regard, the BRICS grouping correlates with the Shanghai Cooperation Organization (SCO). However, not all the expectations placed on the SCO by the founding countries at the time of its creation in 2001 have been met so far. The question is to what extent expectations may be fulfilled in case of BRICS.
We address the external effects on public sector efficiency measures acquired using Data Envelopment Analysis. We use the health care system in Russian regions in 2011 to evaluate modern approaches to accounting for external effects. We propose a promising method of correcting DEA efficiency measures. Despite the multiple advantages DEA offers, the usage of this approach carries with it a number of methodological difficulties. Accounting for multiple factors of efficiency calls for more complex methods, among which the most promising are DMU clustering and calculating local production possibility frontiers. Using regression models for estimate correction requires further study due to possible systematic errors during estimation. A mixture of data correction and DMU clustering together with multi-stage DEA seems most promising at the moment. Analyzing several stages of transforming society’s resources into social welfare will allow for picking out the weak points in a state agency’s work.