Imago Figurata Я. Мазена как проект риторизации эмблемы
The article analyzes the problem of emblematic rhetorics and to one of its manifestations – J. Mazen’s
theory «Imago Figurata». The article dwells on the rhetorical emblem as it was seen by Jesuits – starting from
«argutial» emblem and up to emblem being a rhetorical syllogism. The article demonstrates how emblem’s
rhetorization has postulated its integrity in relationships between «protasis» and «apodosis» together with «four
fonts of invention» and parallel structure of emblematics and canons of rhetorical «dispositio».