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Article

Анализ использования медийной рекламы промышленными компаниями

This article includes the research of the industrial companies’ media advertising application in the Russian market. The study used data of 225 largest industrial companies that produce, sell and promote their products in Russia. The article analyzes their media advertising budgets, shares of the various advertising tools, frequency of their use and other characteristics. It was also carried out the industrial companies comparison of different types of products, industries and origin regions in media advertising. Finally conclusions and recommendations were presented for companies promoting or planning to promote their products on the media market.