This article includes the research of the industrial companies’ media advertising application in the Russian market. The study used data of 225 largest industrial companies that produce, sell and promote their products in Russia. The article analyzes their media advertising budgets, shares of the various advertising tools, frequency of their use and other characteristics. It was also carried out the industrial companies comparison of different types of products, industries and origin regions in media advertising. Finally conclusions and recommendations were presented for companies promoting or planning to promote their products on the media market.
This paper addresses the research question relevant to the marketing concept implementation efficacy grounded on the market orientation theory, in this paper we analyse the antecedents of its bifurcation into a conceptual dyad that comprises external and internal market orientation; this conceptual study justifies incorporation of information and communication technologies in every construct of the conventional internal market orientation framework; this proposition renovates internal market orientation conceptualisation by improving its adequacy in the settings the holistic digitalisation; the present research delineates methods to operationalise VnutRO concept in the context of machinery-making enterprises.
The article examines and analyzes the motivational mechanism of innovation processes and innovation. Examines and analyzes the personal motives for innovation, the motives of large manufacturers to implement innovations, social and economic foundations of innovation. The analysis of individual motives for innovation. Considered and analyzed the social and economic foundations of innovation. The question of the existence of dissipative structures in the economy, the existence of which is possible only for large flows of energy and entropy, the greater the system is subject to entropy, the more viable it is, the more likely that she will win the competition.
The organizational aspects and legal matters of guality management are considered.
Computerization as computer technology and Informatization as the information technology of today, are interrelated and determine the priority base of science-intensive technologies of education. However, they are the original component of the science-intensive technologies of education. It is, scientific knowledge in a particular subject area. This article analyzes the problems that require a philosophical and methodological reflection from a position of knowledge-intensive technologies of education.
The article discusses the features and problematic issues that arise in brand management, taking into account the research conducted on differences in the emotional connections types among consumers. The article reveals the motivation factors of various consumers segments, primarily through the regular customers motivation analysis. The authors discuss the question of how to estimate the share of customers' spending on a particular brand. The indicators of satisfaction, loyalty and the relative rating of the company's products in the eyes of the consumer are evaluated. Special attention is paid to the luxury goods branding. Consumers of luxury goods began to flaunt expensive things less, we can talk about the so-called "unobtrusive luxury". According to the authors, the change in consumer preferences towards modesty will be long-term, not cyclical.
The foundations of manufacturing undertaking under the conditions of regional clusters formation.
The authours explore the state and the opportunities in enterpreneurial manufacturing activity, types and methods of legal council using the undertaking under the cluster approach.
Authors analyze enterprise environment development experience in the engineering universities. Authors consider the main approaches and vectors of the universities’ enterprise environment development, provide the review of the state initiatives. Article may be the base for methodical recommendations development for the universities’ enterprise environment formation.