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Article

Уровень медиаграмотности населения в регионах России: сравнительный анализ

Коммуникации. Медиа. Дизайн. 2017. Т. 2. № 4. С. 123-141.
Мальцева Д. В., Задорин И. В., Шубина Л. В.

Zircon Research Group leads the project of studying the level of media literacy among the citizens of Russian regions from 2009.
In 2014 the procedure of the project had been revised and developed to update and widen the range of skills known as modern media literacy, such as the ability to search for information, ability to filter and operate critically with the information received, etc.
In 2016 instead of consolidated Russian survey the representative surveys of citizens were held in 10 Russian pilot regions, which allowed to compare the level of media literacy among the regions.
The survey shows that there are several leading regions of Russia with the higher levels of information and media literacy – these are Sverdlovsk region and Omsk region, as well as Moscow. The regions with the lowest rates of media literacy are Osetia – Alania and Astrakhan region.
As a result of the survey, the links between media landscape, media diversity and the level of media literacy were found. One of the possible prospects of the study can be the list of recommendations for the regions to develop their media literacy development programs.