Customer orientation as a multidimensional construct: Evidence from the Russian markets
This study revisits one of the most widely used concepts in marketing - customer orientation (CO) - in the context of the Russian emerging market. Analysis of three sets of survey data, combined with insights from in-depth interviews with industry experts, suggest that customer orientation in the Russian market consists of two distinct dimensions: customer-centric strategy and customer service delivery. Both dimensions contribute to firms' ability to serve their customers, adapt to their market environment, and optimize growth and profitability. However, the relative impact of the two dimensions of CO does differ across diverse types of performance outcomes, suggesting that both are critical in a firm's quest to improve its overall business performance.
This two-part overview of contemporary Russian anthropology focuses in detail on the work of several scholars and situates it in the changing landscape of Russian academia. The main issue I address is debates about an academic identity of Russian anthropology as ‘historical science’. Given that in Western anthropology, history has become one of the leading modes of anthropological analysis and that the turn to history marked a radical repositioning of anthropology’s very subject, it is important to explore how such configurations of history and anthropology work in other anthropological traditions and what the reasons are for turning to history or, conversely, avoiding it, for specific national, continental and transnational anthropological schools. In this article, I explore these questions by focusing on anthropology in Russia with an aim of reassembling the relationship between anthropology and history from the point of view of the anthropology of time. I ask what temporal frameworks underscore the relationship between anthropology and history. I explore these understandings ethnographically, that is, through ethnographic interviews with Russian scholars in addition to close readings of their works.
The book is dedicated to the 100th anniversary of Russian parliamentarism. The analysis of historical experience and actual problems of development of parliamentarism in Russia, Germany and a number of other European countries is presented. The authors are leading Russian and foreign experts from a number of research centers in Russia and Europe. Materials on the analysis of the development of parliamentarism in Germany and other European countries are based on the results of the European project "Parliamentary representation in Europe: recruiting and the career of legislators in 1848-2005", implemented during the last decade.
The book is addressed to a wide range of readers - scientists, politicians, public servants, teachers and students, everyone who is interested in the history and modern experience of Russian and European parliamentarism.
Russia’s policy towards Northeast Asia cannot be understood independently of its general Asian strategy, primarily its pivot to Asia, which has practically become an official policy after 2014. We are witnessing two contradictory tendencies in Washington and Seoul. The Trump administration seeks to assume a tougher stance on North Korea. At the same time, South Korea’s new government is likely to be more moderate towards Pyongyang. At the same time Russian experts expressed considerable hope.
The present article is focused on customer orientation (CO) in the emerging Russian market. We use existing CO measurement scales and conduct EFA and CFA data analysis procedures to get insights into CO cosntruct in Russian companies.
Emerging markets, to which Russia belongs to, represent a significant part of the world economy and have a tendency to expand their share. According to Sheth (Sheth, 2011), emerging markets have common marketing features. At the same time, each country has a number of specific marketing features that distinguish it from other countries and leave their mark on marketing activities of companies in this country. Understanding of marketing practices is important because it helps to analyze peculiarities of company's marketing activities, adjust existing theories and models of marketing and create new ones, that relevant to the reality of emerging markets. Also it allows adjusting the existing marketing activities to the market more efficiently. Thus, the purpose of this paper is to identify the specifics of marketing practices of Russian companies.
Building long-term customer relations plays a pivotal role in contemporary management practice. Customer relationship management process in a company involves various different actors ranging from top management to line-level employees. One of the key areas of it is related to the utilization of corporate CRM system which serves as crucial information source in providing better customer insight. This article explores directions for improving the use of CRM system through analyzing the gaps between its perception by managers and sales representatives in a multinational pharmaceutical company. The field research is based on a quantitative data from online questionnaires. The sample consists of 219 representatives based in four emerging markets. These initial findings could be useful for other pharmaceutical companies in emerging markets.
The paper examines the structure, governance, and balance sheets of state-controlled banks in Russia, which accounted for over 55 percent of the total assets in the country's banking system in early 2012. The author offers a credible estimate of the size of the country's state banking sector by including banks that are indirectly owned by public organizations. Contrary to some predictions based on the theoretical literature on economic transition, he explains the relatively high profitability and efficiency of Russian state-controlled banks by pointing to their competitive position in such functions as acquisition and disposal of assets on behalf of the government. Also suggested in the paper is a different way of looking at market concentration in Russia (by consolidating the market shares of core state-controlled banks), which produces a picture of a more concentrated market than officially reported. Lastly, one of the author's interesting conclusions is that China provides a better benchmark than the formerly centrally planned economies of Central and Eastern Europe by which to assess the viability of state ownership of banks in Russia and to evaluate the country's banking sector.
The paper examines the principles for the supervision of financial conglomerates proposed by BCBS in the consultative document published in December 2011. Moreover, the article proposes a number of suggestions worked out by the authors within the HSE research team.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management