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Article

Территория вуза как коммуникационная стратегия: урбанистический аспект имиджа высшей школы

Белякова Н. Ю.

The higher school's campus is analysed in view of challenges of digitalization and MOOC. Multi-format networking and collaboration between universities and society provided by campus reconsidered from the place marketing approach. The key trends in campuses' evolution are traced regarding the current communications goals of the higher school.