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Of all publications in the section: 4
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Article
Белякова Н. Ю. Российская школа связей с общественностью. 2017. № 9. С. 105-114.

The article considers the phenomenon of personalization in marketing process and corresponding communications. It describes the ways of implementation of personal brand into corporate image and presents its algorithm. 

Added: Feb 23, 2018
Article
Грязнова Ю. Б. Российская школа связей с общественностью. 2016. Т. 8. С. 21-28.

The article raises the problem of the formation of professional competencies within the academic disciplines from the point of view of the authors of the professional standard for professional public relations.

Added: Feb 12, 2017
Article
Белякова Н. Ю. Российская школа связей с общественностью. 2015. № 6. С. 58-64.

The article reveals the current challenges to the Russian PR community. Based on the draft of professional standart the new dimensions of "PR strategy", "Crisis communications" and other terms are traced. 

Added: Feb 23, 2018
Article
Белякова Н. Ю. Российская школа связей с общественностью. 2016. Т. 8. С. 89-99.

The higher school's campus is analysed in view of challenges of digitalization and MOOC. Multi-format networking and collaboration between universities and society provided by campus reconsidered from the place marketing approach. The key trends in campuses' evolution are traced regarding the current communications goals of the higher school. 

Added: Feb 23, 2018