Маркетинговая оценка готовности жителей поддерживать масштабные городские мероприятия в сфере туризма
Mega events are an incentive for various city changes. The organization of such events presupposes complex decision-making processes and the consolidation of various socio-economic resources of all stakeholders, the most important of which are residents, as the main taxpayers and the labor of cities. In order to ensure the effectiveness of the implementation of mega events activities in the field of tourism, first of all, it is necessary to enlist the support of the people directly. For this purpose, it is necessary to study in detail the moods and opinions of residents, their willingness to accept tourists and the desire to support the organization and conduct of various city events. One of the most common ways of including residents is the process of interaction with other stakeholders is the implementation of the coproduction concept. The author of this article has developed and empirically verified a conceptual model of assessing the willingness of residents to support mega city events in the tourism industry, which allows assessing the influence of various factors on the willingness of residents to participate in different types of coproduction (volunteering, crowdsourcing, giving recommendations and coachsurfing). In order to process the results of the study, the statistical package SPSS-22 was used. The result of the regression analysis was the verification of four hypotheses of the study, each of which was confirmed.
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development.
Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based on cultural resources and tourism development, and reveals their advantages and disadvantages.
Findings – The paper evidences the potential of cultural resources and the tourism sector as drivers for regional development, and helps formulate basic recommendations for the Russian situation requiring elaboration of adequate financial and social instruments.
Originality/value – The paper provides a complex analysis of different operational models in three European countries with regard to specific national situations and specificity of heritage operational management.
The International Multidisciplinary Scientific GeoConferences SGEM bring together researchers, educators and practitioners representing research and educational institutions, companies, government agencies and consulting organizations from all over the world to exchange ideas, to define the research priorities in the fields of geosciences. Our overall objective is to propose potential solutions of problems related to the global changes, to contribute to the integration of environmental consideration into the decision-making process - hoping to ensure that present consumption will not compromise the ability of future generations to meet their own needs.
The paper gives an overview of current situation in tourism industry in Russia. This research studies some economic effects of tourism in Russia in comparison with other countries and assesses the multiplicative effect of tourism on the country economy. The research is based on data of Rosstat and WTTC. The analysis can provide useful information to help maximize the economic impact of tourism on the economy of Russia and give a forecast of tourism development in the country.
The article examines the legal status of the main participants of currency relations: residents and nonresidents, on whom the state currency regulation and control is directed; the article raises an important issue of sings identification and determination of concept currency legal relations in terms of financial and legal science, as well as identifies the legal regimes of currency operations performed by residents and non-residents. The article raises the problematic issue of enforcement in relation to accountability for delays in the repatriation of currency earnings, and gives practical recommendations for balancing the risks involved.
The article presents the basic theory of selectorate as one of the trends of modern political-economic analysis of different political regimes and their replacement. It demonstrates the penetration of the principles of economic analysis into political science. Unlike other theories of autocracies and democracies, the selectorate theory can explain regime changes by endogenous forces, without attributing the utility function to the leaders or ignoring the presence of political competition..
In recent years there has been a significant growth of interest in regional gastronomic brands. In this chapter the authors analyse the structure, content and individual characteristics of the gastronomic industry as a key component of a regional tourism product. The apparent interest in this gastronomic component stems from tourists’ desire to obtain a deeper understanding of the specificities of the area they are visiting, and to diversify and intensify the impressions garnered on their trips.
The purpose of this chapter therefore is to discover if it is possible to create a gastronomic brand for a territory that lacks a pronounced local cuisine, and to define the foundations and the specific ways in which such a brand might be created. We take St. Petersburg, Russia, as a test case for considering the possible methods of gastronomic brand formation under the conditions of multiculturalism and the lack of a well-defined local cuisine.
Currently, the role of gastronomy in promoting St. Petersburg as a tourist destination is negligible. The search for a gastronomic brand is based on the underlying principles of place branding and recognition of the crucial role that branding plays in creating a tourist image of a territory. This search is also based on research concerning the gastronomic component of the tourist product and an analysis of the motivational factors underpinning gastronomic services targeted at tourists.
St. Petersburg is one of the largest tourist centres in Europe. Largely because of the world-famous cultural image of the city, the level of development and promotion of St. Petersburg’s entire branding as a tourist destination is considerably superior to a gastronomic brand alone. However, the image of a particular location cannot be considered to be complete without a gastronomic component. The effect of gastronomic branding as an instrument to promote a location on the international tourism market should not be underestimated.
However, in the case of St. Petersburg, the gastronomic component of its tourist brand is not clearly defined and does not by itself attract tourists to the city.
This chapter is organised as follows. In the section Theoretical Framework, the authors examine the following: the connection between gastronomy and tourism; the idiosyncrasies of the gastronomic experience of tourists; the fundamental principles of regional branding; and the characteristics of gastronomic branding of destinations.
The section Data and Methodology contains a description of the methodology employed for conducting an stakeholder interview, the criteria under which the stakeholder were selected, and the components of the main stakeholder groups.
In the section Findings, the authors present the key results of the stakeholder survey and the answers to the following questions: How do the stakeholders evaluate the relevance and the prospects of gastronomic brand formation? Do the stakeholders consider gastronomic brand formation in St. Petersburg to be possible on the basis of its cultural and historic heritage? The most important part of the survey was the determination of the basic elements and the specific ways of creating a gastronomic brand for St. Petersburg (on the basis of stakeholders opinions).
Following on from this, we then conducted a series of in-depth expert interviews in order to collect more details to describe the major components of a St. Petersburg gastronomic brand. The authors distinguished four components of the city’s gastronomic brand creation.
Kyn - portal to the beauties of ancient Ural. It is a review of the historical-cultural attractions and tourist routes in Kyn. The settlement is an old mountain centre where the buildings of the former factory remained. It impresses by the beauty of chusovaya cliffs.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management