Мягкая сила и нормативная сила Европы: генеалогические истоки двух концепций мягкого влияния в международных отношениях.
According to the current concept of foreign policy of the Russian Federation, soft power should take an important place in the foreign policy strategy of the Russian Federation. Meanwhile, at the present stage, thinking, both Russian political circles that adopt foreign policy decisions, and the Russian expert-scientific community's views on the soft influence in international relations, contain a number of conceptual flaws. These flaws do not allow an objective and relevant analysis of the possibility and prospects for the soft influence of the Russian Federation on the international arena. Proceeding from this, the article offers a genealogical analysis of the two most successful forms of soft influence - "soft power", which is a significant tool for pursuing US foreign policy and the "normative force of Europe," in which most of the foreign policy directions of the European Union are implemented. The analysis proposed in the article allows, firstly, identify the conceptual structure of both studied forms of soft power, and secondly, to compare these structures, which allows us to affirm the fundamental, quality genealogical uniqueness of each of the two forms of soft power in contemporary international relations. In addition, the analysis allows for a more conceptual approach to the problem of the possibility of Russia's soft influence, as well as to abandon the popular research focus on financing the soft influence of one or another participant in international relations.