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TRANSMEDIA STRATEGIES IN JOURNALISM: An analytical model for the news coverage of planned events
Journalism Studies. 2017. Vol. 18. No. 11. P. 1381–1399.
Tarcia L.
The article discusses the meanings of transmedia journalism, which involves the expansion, not the
repetition, of news content and then presents the development of a new analytical model that
focuses on the coverage of planned events in news media. Planned events are temporal occurrences
that are normally well schematized and publicized in advance. The proposed model addresses the
fundamental features involved in transmedia strategies for media coverage to contribute to scholars’
analytic needs and to guide journalists in developing transmedia strategies in the context of
the news coverage of planned events. Multiplatform news media production is already a reality
that, although probably more modest than comprehensive, will inevitably grow and improve.
Language:
English
Logvinova N., Russian linguistics 2026 Vol. 50 Article 11
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