Концептуальная метафора и сравнение в жанровой дифференциации профессионального дискурса
The paper dwells upon the problem of the conceptual metaphors and similies functioning in the professional discourse. In order to specify what the professional discourse is the author considers the notions of “genre” and “discourse”. The stylistic features of professional discourse are analyzed in the light of of the dictemic theory. Proceeding from M. Y. Blokh’s theory of two natural languages of people the author analyzes different genres of professional discourse. Special attention is given to professional discourse in the Internet. To illustrate the inherent ability of metaphors and similies to be involved in all the types of professional discourse the author examines the written and oral materials of various works of politicians, artists and fine arts experts.
This paper deals with the metaphoric representation of the concept cash in professional discourse. It is based on the analysis of conceptual metaphors in English written texts produced by students majoring in economics. The paper focuses on the metaphor as a means of verbalizing special knowledge in a professional type of economic discourse. A comprehensive analysis, applied by the author, contributes to the development of a metaphoric model of the concept cash.
This paper deals with professional / non-professional degree of academic discourse by analyzing cognitive metaphor models in the English written texts produced by students with different competence in economics. It distinguishes a set of features that characterize academic and professional discourse. It also focuses on the problem of developing professional competence in economics.
The paper introduces some results of researching conceptual metaphors that form the semantics of English adjectives denoting mental characteristics of people. Several conceptual metaphors based on humans’ ontological experience are discussed, namely metaphors of acting upon an object and zoomorphic ones.
The work is based upon the critical discourse studies (Van Dijk) and conceptual metaphor theory (Lakoff) and analyses the corpus of programs by candidates for mayor officially published during the latest electoral campaign in Moscow. The discursive reproducrion of domination and inequality can be seen, in different variations, in all the programs under scrutiny.
The article deals with prosaic text rhythm which is considered to be a tool to organize the informational structure of the text. The minimal unit of text contexture is dicteme - an elementary topical unit of text.
The article examines the formation of monologue speech and the infl uence of linguistic laws of incorporation and contamination on this process. It contains analysis of the semantic structure of monologue carried out on the basis of key words and nuclear tones of theme centres and their prosodic depiction. The analysis was performed on spontaneous monologues. The results of the acoustic analysis and statistics data were obtained through the computer programme Speech Analyzer