The paper covers PR-text directive function marked by specific stylistic features. A contrastive stylistic analysis is made of writing style of PR-texts produced by federal authorities in Russia and the USA.
This paper attempts to ascertain the role of public diplomacy in the East Asian region and focuses on the civilization potentials of Russia and China in the region. Dialogue of civilizations, based not on conflict of cultures, values, but on movement to mutual understanding, collaboration and even to the process of harmonization of civilization, is becoming a major requirement of our time. All efforts to solve difficult international problems by “hard power” are not successfully completed – use of military force provokes a counter response. In the light of this, the role of public diplomacy and foreign-policy propaganda is increasing. Despite the fact that the world’s financial and economic crises dispelled the myth of universality of the Western liberal-economic model, USA still continues to impose her ideology – “the new rules of the world ” – on the world. Under these conditions, Russia and China are facing a challenge – consolidating their positions in the world economy and politics. Nowadays, without doubts, both Russia and China are interested in the integration approach. This study explores the possibility of working out the paradigm of political and diplomatic cooperation between the two countries.
The present world order that restricts the possibilities of individual civilizations causes reaction from East-Asian and other developing countries. China in particular, is taking the lead among developing countries, disputing regional and recently global positions. While China assumes responsibility as a regional leader, Russia has interests in her age-old region – Commonwealth of Independent States.
The article touches upon two innovative approaches to corporate communication. One example deals with the development of information technologies, and the other tells about the elaboration of a principally new, both internal and external, communication system in a company.
The article discusses the features of promoting construction materials in the market when the company is focused both on the consumer segment (B2C) and the professionals segment (B2B). Recommendations for marketers are given step by step, taking into account factors influencing the decision making process in the market of construction materials, and the behavioral features of different consumer groups.