Потребительский опыт в ретейле на примере бренда Zara
Description of the method of financial and economic calculations that can use the management companies, determining the acceptability of proposed changes in prices based on price elasticities of demand.
лояльность, ложная лояльность, поставщик, покупатель
Purpose: The purpose of this paper is to examine new rules of exchange in retailer-supplier relationships imposed by the retail chains, to analyse factors facilitating this institutional change and to reveal the links between channel power and relational conflicts. Design/methodology/approach: Survey data were collected from 500 managers of retail chains and their suppliers in five Russian cities. The sample includes firms of different sizes that sell food and home electronic appliances. After the diffusion of new contract arrangements is examined, logistic regression models are constructed to evaluate major sources of relational conflicts. Findings: The findings indicate that power-advantaged firms disseminate new rules of exchange effectively. However, relational conflicts largely originate not from these new demands but from the frequent contract infringements by both exchange parties. Research limitations/implications: The study is confined to two sectors of retail trade in one country. Further research is required to determine the effects on channel relationships of the financial crisis and of the adoption of restrictive federal legislation. Practical implications: Practitioners should recognise the need to provide socio-political legitimacy for the new rules of exchange. Otherwise, they may face relational conflicts and provoke restrictive state regulations. Public officials should know that relational conflicts may originate largely from opportunistic behaviour by exchange parties rather than from abuse of market power. Originality/value: This paper presents the first systematic quantitative study of retailer-supplier relationships in Russia. It investigates institutional change and relational conflicts as perceived by both exchange parties.
The book addresses the major challenges of effective management of pricing in retail.
This study guide on Business English is for the students of non-linguistic departments who study Business English. Structurally this study guide consists of several sections including a text on a given topic, a series of pre- and after-reading tasks, and also a range of vocabulary and grammar exercises. This book helps students work on the topic more profoundly either in class or all by themselves. Besides, It can be also useful to those studying Business English
The paper estimates the first consequences of the new Trade Law aimed at restoring a «balance of market power» in retailer-supplier relationships. Empirical data were collected in November-December 2010 from the grocery sector and home electronic appliances sector. 512 filled questionnaires were received from managers of retail chains and their suppliers in five Russia’s cities. The author argues that proclaimed goals of the Trade Law have not been achieved. Contract relationships have not changed for three quarters of retailers and suppliers. There are no significant effects on conditions of market entry, frequency of vertical restraints, and general estimations of the level of contract requirements.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.
портовый менеджмент, показатели деятельности, анализ эффективности, система учета, распределение издержек, методы анализа деятельности портовой системы
At present many industries reveal tendency for setting up of vertically integrated companies (VIC) the structure of which unites all technological processes. This tendency proved its efficiency in oil industry where coordination of all successive stages of technological process, namely, oil prospecting and production -oil transportation - oil processing - oil chemistry - oil products and oil chemicals marketing, is necessary. The article considers specific features of introduction of "personnel management" module at enterprises of oil and gas industry.
vertically integrated companies; personnel management