Потребительский опыт в ретейле на примере бренда Zara

Е. К. Пантелеева; Акимова Е. А.

Publications

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Потребительский опыт в ретейле на примере бренда Zara

Бренд-менеджмент. 2016. № 6. С. 328–343.

Panteleeva E., Акимова Е. А.

Research target: Economics and Management

Priority areas: management

Language: Russian

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Keywords: ритейл retailing customer loyalty потребительский опыт customer experience brand experience Zara бренд Zara лояльность потребителей опыт взаимодействия с брендом

The effect of agglomeration and transport on labour productivity in Saint Petersburg metropolitan area

Semerikova E. V., Салов А. И., The Journal of the New Economic Association 2026 Vol. 1 No. 70 P. 221–237

In this paper, we assess the extent of agglomeration externalities that mirror on labour productivity gains while accounting for the direct and indirect effects of transportation exposure. To this end we combine data on the local average wage and employment with comprehensive information on the public transportation and road networks of the Saint Petersburg Metropolitan Area, one of the ...

Added: May 19, 2026

Impact of the crises on household consumption patterns: An analysis of Russian regions

Voytenkov V., Emerging Markets Review 2026 No. 101482 P. 1–37

This paper examines the effects of the 2008, 2014, and 2020 crises on household consumption patterns in Russian regions. The micro-level analysis is conducted using quarterly data from Rosstat's Household Budget Survey. Dependent variables are expenditure on food at home, out-of-home, alcohol, non-food items, services. Explanatory variables are household characteristics and dummy variables that capture ...

Added: May 18, 2026

Airport resilience to large-scale events: the case of Pulkovo Airport

Lodiagin B., Nazarova V., Rincon C. J., URBAN, PLANNING AND TRANSPORT RESEARCH 2026 Vol. 14 No. 1

This study applies an established social cost–benefit analysis (CBA), combined with sequential shock scenarios (COVID-19 and the post-2022 sanctions) and Monte Carlo sensitivity analysis, to evaluate the welfare robustness and recovery dynamics of the Pulkovo Airport PPP renovation project (St. Petersburg, Russia). Using traffic, operations, and cargo forecasts through 2040, we compare a pre-shock baseline ...

Added: May 17, 2026

Совершенствование методов оптимизации при многих критериях и адаптации выбора к предпочтениям ЛПР

Brodetskiy G., Gerami V., Shidlovskii I. et al., Транспорт: наука, техника, управление 2026 № 3 С. 3–8

В статье предложен специальный метод модификации процедур многокритериальной оптимизации. Он позволяет расширить набор критериев выбора, чтобы учитывать предпочтения лица, принимающего решения (ЛПР) как раз в моделях транспортного обеспечения работы цепей поставок. Реализуется изменение наклона направляющей для линий уровня критерия выбора в пространстве значений частных критериев (с нацеливанием выбора на утопическую точку). Разработаны и представлены требуемые ...

Added: May 17, 2026

Влияет ли финансовое состояние компаний на прогностическую точность DCF-модели?

Федоров Н. С., Финансовый журнал 2025 Т. 17 № 6 С. 99–112

The DCF model is one of the most commonly used models in valuing companies for investment deci sions. Nevertheless, estimating the accuracy of this model remains an important research question. This article presents an assessment of the accuracy of DCF model specifications based on analyzing the variance of fair share prices of companies listed on ...

Added: May 15, 2026

Предсказательная точность целевых цен акций: сравнение прогнозов аналитиков и машинного обучения

Федоров Н. С., Финансы и бизнес 2025 Т. 21 № 3 С. 34–50

Currently, the role of artificial intelligence is increasingly playing a significant role in various fields, including the increasing role of machine learning in finance. On the other hand, company valuation remains an important part of research due to its difficulty in correctly predicting the accuracy of target stock prices. This study provides an analysis of ...

Added: May 15, 2026

The interplay of objective fat content and subjective fat perception in determining consumer acceptance of bovine milk

Semenova D., Radygina A., Zaripova J. et al., Nutrition and Food Science 2026 P. 1–13

Purpose This study aims to investigate how objective (chemical composition, processing method) and subjective (perceived fat content) milk characteristics influence taste perception. Design/methodology/approach A blind tasting experiment was conducted with 36 participants who evaluated six commercial milk samples (all 2.5% fat) differing in thermal processing and brand territorial coverage. Each sample was tasted twice, yielding 432 observations. Fatty ...

Added: May 14, 2026

Размышления о спасении тонущего ребёнка: эффективный альтруизм и социальные институты

Balashov D., Антиномии 2026 Т. 26 № 1 С. 27–48

The movement of effective altruism, which emerged at the beginning of the 21st century, represents a new form of utilitarian philosophy that has had a significant impact on Anglo-American philosophical thought in the 19th and 20th centuries. A key feature of effective altruism is its emphasis on practicality. The movement positions itself as an entity ...

Added: May 13, 2026

Экологическая ответственность потребителей: анализ социальных медиа 2015–2024 гг.

Kolesnik N. A., ЭКО 2026 Т. 56 № 1 С. 161–177

This article analyzes the use of advertising and communications potential by large retail chains to foster consumer environmental awareness and promote responsible consumption among the population. The study was conducted using a database of social media communications from major grocery retailers for 2015–2024 and an engagement rate formula adapted by the authors to the specifics ...

Added: February 17, 2026

ИИ-персонализация как ключевой фактор удовлетворенности клиентов в ритейле стран БРИКС

Sharko E., Tunkevichus E., В кн.: Восьмая международная конференция «Управление бизнесом в цифровой экономике»: сборник статей конференции, Санкт-Петербург.: СПб.: ИПЦ СПбГУПТД, 2025.

The purpose of the study is to determine the impact of personalized AI marketing tools on consumer satisfaction in the e-grocery markets of the BRICS countries (Russia, India and Brazil). The study has been conducted as: an online survey of consumers of e-grocery retailers in Russia, India and Brazil over two time periods (2021-2022, 3840 ...

Added: December 11, 2025

Being Innovative or Being on the Safe Side - Managing the Risk of Failure

Meissner D., Salati Marcondes de Moraes G. H., Brandão Fischer B. et al., / NRU Higher School of Economics. Series WP BRP "Science, Technology and Innovation". 2025. No. WP BRP /STI/2025.

Innovation has long been at the center of debates in economics, management, and organizational studies. However, innovation is never free of uncertainty and risk. Every act of innovation implies a departure from established paths and a willingness to embrace the unknown. From the beginning it's never clear if there is an audience which appreciates the ...

Added: November 28, 2025

Enabling the ‘Education Revolution’ through the Sustainability Mindset Principles

Cripps K., Ivanova E., Sridaran K. et al., / Series 0 "0". 2024.

Imagine a world where individuals are considering the impact on the long term of the decisions they are making. Where, as they analyze information, they wonder who are the stakeholders impacted – extending beyond the traditional ones to include Nature, the ecosystem as a stakeholder, and the next generations. Imagine young people reminding each other ...

Added: November 5, 2025

Факторы формирования потребительского опыта в процессе доставки «последней мили» в контексте российского электронного ритейла

Kravchenko N., Кузнечно-штамповочное производство. Обработка материалов давлением 2025 № 8 С. 87–96

Стремительное развитие электронной коммерции и усиление конкуренции среди онлайн-ритейлеров заставляют компании обращать все больше внимания на сервисные аспекты взаимодействия с потребителем. Одним из таких аспектов в рамках цифровой торговли является осуществление доставки. Данная статья посвящена обзору существующих литературных источников по теме потребительского опыта на этапе доставки «последней мили» в контексте электронного ритейла. Описаны ключевые конструкты и выделены основные факторы, влияющие на формирование ...

Added: September 23, 2025

How Customer Loyalty is Maintained in the Esoteric Services Market: A Review

Zharakhovich M., Жукова А. В., / Open Society Foundations. Серия OSF "OSF Preprints". 2025.

This article presents an overview of the theoretical literature and empirical research pertinent to the study of the digitalized market of esoteric services in Russia and abroad. The objective of this review is to identify the specific strategies employed by experts in this market to maintain customer loyalty. The study is pertinent in light of ...

Added: July 16, 2025

Causal Estimands for Policy Evaluation and Beyond

Sokolov B., / Series OSF "SocArXiv". 2025.

This paper reviews various estimands used in modern scientific and applied research to operationalize causal inquiries within the Rubin Causal Model framework. I first introduce the most widely utilized average treatment effects, such as ATE, ATT, and ATC. I then describe their popular extensions, including those targeting local and conditional treatment effects; causal interactions and mediation; effects ...

Added: May 6, 2025

Factors of Consumer Trust in Private Label Food Products: A Case of Loyalty to Russian Retailers

Elena R. Sharko, Anastasiya A. Sokolova, Journal of Applied Economic Research 2025 Vol. 24 No. 1 P. 344–378

Retailers around the world have been actively developing the Private Label (PL) niche in recent years, significantly contributing to food sales in value. Therefore, the goal of this research is to determine the factors influencing trust in private label food brands among consumers in relation to loyalty to retailers. Hypotheses were formulated to identify the above-mentioned influence. The ...

Added: March 12, 2025

Cultural characteristics of Digital Ecosystem Product Teams and Operational Efficiency

Ovanesova Y., Moshiashvili M. M., Типсина Н. О., / Series "Working Papers". 2021.

The purpose of this article is to analyze and evaluate the cultural characteristics of the digital ecosystem product teams leaders and operational efficiency. Using binary choice models (the main conclusions were made on the basis of logit regressions), has been found a significant negative relationship between the probability of achieving business goals by a team ...

Added: February 17, 2025

Забытая классика: теория империализма Й. А. Шумпетера

Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/03.

The paper analyses the little-known essay of one of the classics of economic thought, J. A. Schumpeter (1883–1950), “The Sociology of Imperialisms,” where he appears not as an economic theorist, but as an economic sociologist. The problem of imperialism interested Schumpeter almost throughout his scientific career. His theory was polemically directed against various Marxist interpretations, ...

Added: December 18, 2024

Эскалация вакансий на российском рынке труда (динамика, структура, триггеры)

Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/02.

The paper explores the key development in the Russian labor market of the 2020s – emergence of a massive overhang of vacant jobs, which has already reached a record level of 7 percent. The paper discusses theoretical aspects of the problem of labor “shortage”, examines probable triggers for the vacancy escalation, and analyzes its dynamics and ...

Added: December 18, 2024

Юность эконометрики: кейнсианцы contra Кейнс

Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2024. № WP3/2024/01.

The history of economic thought knows a few of heated methodological controversies (Methodenstreit), the most famous of which was a “battle” at the end of the 19th century between Austrian and New historical schools on proper methods of social sciences. Later at the turn of the 1930–1940s a dispute arose between J.M. Keynes, on the one ...

Added: December 18, 2024

Региональная неоднородность экономики России и работа трансмиссионного механизма денежно-кредитной политики

Zvereva V., / Банк России. Серия 1 "Аналитические записки". 2024. № 10.

Россия относится к числу стран, которым присуща выраженная региональная неоднородность. Эта неоднородность может быть связана с географическим расположением региона. Например, регионы Дальнего Востока имеют внешнеэкономические связи преимущественно со странами Азии, в то же время регионы запада России преимущественно связаны с Европой. Неоднородность также может быть следствием разной структуры экономик регионов. Например, в южных регионах традиционно ...

Added: December 12, 2024

Реакция банковских ставок на изменение ключевой ставки Банка России в условиях региональной неоднородности (оценки на панельных данных)

Zvereva V., Скуратова А. В., / Банк России. Серия 1 "Доклады об экономических исследованиях". 2024. № 129.

Целью данного исследования являлась оценка вклада федеральных и региональных факторов в работу процентного канала трансмиссионного механизма денежно-кредитной политики (ТМ ДКП) после начала пандемии COVID-19 в 2020 году и усиления санкционного давления в 2022 году. Полученные результаты свидетельствуют о том, что наблюдается заметная асимметрия и неоднородность в реакции региональных банковских ставок на ДКП в зависимости от рынка (корпоративное кредитование или депозиты населения), характера ДКП (сдерживающая или стимулирующая) и влияния региональных факторов. Лаг ДКП составляет: 2–3 месяца для рынка корпоративного кредитования и 3–4 месяца для рынка ...

Added: December 12, 2024

The Future We Live in. Book Review: Bäckström K., Egan-Wyer C., Samsioe E. (eds) (2024) The Future of Consumption: How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience, Cham: Palgrave Macmillan. 383 p.

Tikhomirova A., Journal of Economic Sociology 2024 Vol. 25 No. 3 P. 247–257

The book “The Future of Consumption” offers the readers to take a look at the trends in the modern retail industry and their impact on the future of consumption. The editors, Kristina Bäckström, Carys Egan-Wyer, and Emma Samsioe, present the material in a deductive manner by first outlining the general topic of each part that ...

Added: September 10, 2024

A New Combined Model for Assessing the Perceived Accessibility of Public Transport by Consumers in the Megapolis

Anastasia V. Lukina, Roman R. Sidorchuk, Sergey V. Mkhitaryan et al., Emerging Science Journal 2023 Vol. 7 No. 6 P. 2239–2259

This research aims to create and test a new combined model to identify causal relationships between the perceived accessibility of the non-rail urban ground public transport (UGPT) route network and consumer experience in megacities. The methods used in the research are based on a combination of two models for assessing the perceived accessibility of UGPT ...

Added: February 2, 2024