?
ИИ-персонализация как ключевой фактор удовлетворенности клиентов в ритейле стран БРИКС
.
The purpose of the study is to determine the impact of personalized AI marketing tools on consumer satisfaction in the e-grocery markets of the BRICS countries (Russia, India and Brazil). The study has been conducted as: an online survey of consumers of e-grocery retailers in Russia, India and Brazil over two time periods (2021-2022, 3840 respondents, before the implementation of AI into marketing tools) and 2023-2024, 4280 respondents, since the use of AI personalization). The data has been analysed using (1) factor analysis (CFA) to identify the most significant factors, (2) Structural Equation Modeling (SEM) to establish linear relationships, and (3) additionally nonlinear relationships (configurations) of factors affecting consumer satisfaction has been identified using the fuzzy-set Qualitative Comparative Analysis method (fsQCA).
In book
СПб.: ИПЦ СПбГУПТД, 2025.
Федоров Н. С., Финансовый журнал 2025 Т. 17 № 6 С. 99–112
The DCF model is one of the most commonly used models in valuing companies for investment deci sions. Nevertheless, estimating the accuracy of this model remains an important research question. This article presents an assessment of the accuracy of DCF model specifications based on analyzing the variance of fair share prices of companies listed on ...
Added: May 15, 2026
Федоров Н. С., Финансы и бизнес 2025 Т. 21 № 3 С. 34–50
Currently, the role of artificial intelligence is increasingly playing a significant role in various fields, including the increasing role of machine learning in finance. On the other hand, company valuation remains an important part of research due to its difficulty in correctly predicting the accuracy of target stock prices. This study provides an analysis of ...
Added: May 15, 2026
М.: Экономический факультет МГУ им. М.В. Ломоносова, 2026.
В сборнике приводятся тексты лучших докладов участников Международной ежегодной научной конференции «Ломоносовские чтения-2025» (секция экономи ческих наук) «Настоящее и будущее социально-экономического развития: потен циал ИИ и новые вызовы», состоявшейся 9–11 апреля 2025 г. на экономическом факультете МГУ имени М. В. Ломоносова. Материалы сгруппированы по тематическим направлениям. ...
Added: May 12, 2026
Kirsanova E., Pakshin P., Право и экономика 2026 № 3 (456) С. 26–34
The article examines the legal regime of intellectual property created by artificial intelligence. Changes to the existing legal framework towards recognizing artificial intelligence as a legal entity would violate the rationale and fundamental principles of the intellectual property rights system. This article provides an overview of different views on the rationale for granting copyright to ...
Added: April 28, 2026
Kychkin A., Chernitsin I., Прикладная информатика 2026 № 1(121) С. 40–58
The results of the development of a software microservice embedded in atmospheric air quality monitoring systems to support the identification of industrial pollution sources are presented. The emission and subsequent spread of harmful substances in the lower layers of the atmosphere is dynamic and characterized by high uncertainty due to the specific features of technological ...
Added: April 23, 2026
Yefanov A., Человек 2026 Т. 37 № 2 С. 67–82
The article presents the practices of using deepfake technology in modern audiovisual media (television, cinema, internet) by referring to the most resonant cases. Appealing to the conducted by the author results of semi-structured expert interviews (n = 15) with media communications analysts, case study and socio-cultural modeling methods, ethical restrictions of such audiovisual solutions are ...
Added: April 23, 2026
Strebkov D., Социологические исследования 2026 № 2 С. 35–47
The article analyzes the impact of artificial intelligence (AI) on the professional activities of Russian-speaking freelancers engaged in creative and intellectual fields. Based on data from online surveys conducted in 2024 and 2025 on the platform Freelance.ru, the research reveals the dynamics of AI usage, the primary tasks assigned to neural networks, and the advantages ...
Added: April 20, 2026
Fedorov A., Вакку Г. В., Лебедева С. Э., Галактика медиа: журнал медиа исследований 2026 Т. 8 № 2 С. 163–182
With the increasing volume of data, university faculty may spend years processing and organizing information. Personalized assistance, content recommendations, data collection for literature reviews, and bibliographic citation formatting reinforce the role of artificial intelligence and neural network tools for scholarly communication. This paper discusses practical examples of using tools such as Elicit, SciSpace, Consensus, Undermind, ...
Added: April 7, 2026
Лескина Э. И., Вестник Воронежского государственного университета. Серия: Право 2025 № 4(63) С. 157–165
The speed of development and distribution of digital technologies increases every year, as do the areas of their application. Artificial intelligence systems solve creative problems, predictive analytics are used in law enforcement agencies, and such areas as healthcare, transport, education and many other areas do not go unnoticed. At the same time, part of public ...
Added: April 1, 2026
Pakshin P., Legal Issues in the Digital Age 2026 Vol. 7 No. 1 P. 32–48
Artificial intelligence plays a significant role in automation, minimizing human intervention in fields such as medicine, art, and law. Despite the historically close relationship between art and technology, generative AI has expanded the potential for creative activity. A significant catalyst for this process has been the proliferation of pre-trained AI systems, which have accelerated the ...
Added: March 31, 2026
Yudina M., Ярыгина И., Четти К. et al., Finance: Theory and Practice 2026 Vol. 30 No. 1 P. 103–119
The paper is a result of a comprehensive and systematic approach to reviewing the growing opportunities for BRICS countries in introducing artificial intelligence into a mutual financial platform. The subject of the study is the AI as a factor of BRICS cooperation and its growth in finance. The purpose of the study is to identify measures that stimulate the ...
Added: March 31, 2026
Knyaginina N., Puchkov E., Balzhinimaeva V., М.: Национальный исследовательский университет "Высшая школа экономики", 2026.
In 2025, education systems around the world are simultaneously confronted with teacher shortages, increasing school burdens, a more complex demographic structure, labor market pressures, rising inequality, and the rapid advancement of digital technologies. This context is compounded by changes in migration, the redistribution of budgetary resources, and the restructuring of international cooperation, making education policy ...
Added: March 23, 2026
Zagranichny A., Koroleva D., М.: Издательский дом НИУ ВШЭ, 2025.
The analytical report provides a comparative analysis of strategies for integrating artificial intelligence (AI) into the education systems of the Russian Federation (Russia), the European Union (EU) and the People's Republic of China (China). The study is based on an analysis of key strategic documents governing the development of AI and the digitalization of education ...
Added: March 19, 2026
Yusupov V., Sukhorukov N., Frolov E., User Modelling and User-Adapted Interaction 2026 Vol. 36 Article 2
Graph-based recommender systems have emerged as a powerful paradigm for personalized recommendations. However, their reliance on full model retraining to incorporate new users or new interactions creates scalability barriers. The task becomes infeasible in real-life recommender systems due to excessive time and resource costs involved. To address this limitation, we propose a fast and efficient ...
Added: March 15, 2026
Yusupov V., Sukhorukov N., Frolov E., User Modeling and User-Adapted Interaction 2025 P. 1–24
Graph-based recommender systems have emerged as a powerful paradigm for personalized recommendations. However, their reliance on full model retraining to incorporate new users or new interactions creates scalability barriers. The task becomes infeasible in real-life recommender systems due to excessive time and resource costs involved. To address this limitation, we propose a fast and efficient ...
Added: March 14, 2026
Davlatova M., Сперанская М. В., Высшее образование в России 2026 Т. 35 № 2 С. 53–73
In the context of the rapid development of Generative Artificial Intelligence (GenAI), prompt engineering is becoming a key competence for effective interaction with large language models in educational settings. However, the lack of a unified understanding of its nature, structure, and assessment tools complicates its integration into educational practice.
The aim of this study is to ...
Added: March 7, 2026
Гриб В. В., Isakov V., Pisarevsky E., Человек и закон 2025 № 7 С. 29–41
The article is devoted to the study of the features of user interaction with artificial intelligence (AI) systems. The main categories of users, their requests and criteria for evaluating the quality of communication are considered. Special attention is paid to the issues of clarity, concreteness and relevance of queries, as well as the impact of ...
Added: March 3, 2026
Mytenkov S., Волконская А. А., Бизнес. Общество. Власть 2025 № 2 (56) С. 85–97
The article explores the topic of the current state of digitalization in the field of education. The main aspects of the technological development of the industry are described - those already implemented and currently under development, such as: distance education systems, digital educational platforms, artificial intelligence and big data technologies, as well as the experimental ...
Added: February 27, 2026
Алексеев М. Ю., Гребенюк Е. А., Лукашевич А. И. et al., Бизнес. Общество. Власть 2025 № 3 (57) С. 129–143
This article examines the models of government–business interaction in the advancement of artificial intelligence in the United States, China, and Russia. The analysis demonstrates that the U.S. venture-grant model, China’s state-corporate model, and Russia’s cross-sector model facilitate AI deployment in different ways, each with distinct advantages and limitations. The findings clarify how national AI strategies ...
Added: February 27, 2026
Джейранян А. Д., Lyadova L. N., В кн.: BIG DATA и анализ высокого уровня = BIG DATA and Advanced Analytics: сб. науч. ст. XI Междунар. науч.-практ. конф. (Республика Беларусь, Минск, 23–24 апреля 2025 года).: Мн.: БГУИР, 2025. С. 386–396.
An analysis of existing data visualization methods and tools was conducted, revealing their limitations associated with the need for advanced programming skills or insufficient configuration flexibility. A methodology for developing data visualization tools based on expert knowledge is proposed, enabling the effective creation of customizable visual representations. The methodology comprises three key approaches: (1) the ...
Added: February 21, 2026
Kalyatin V., Интеллектуальная собственность. Авторское право и смежные права 2025 Т. 5 С. 53–59
Data annotation is an essential element of a database that ensures both the ability to efficiently search for information in the database and the training of artificial intelligence. This article is devoted to determining the place of annotation within the current civil legislation and addressing issues related to ensuring its legal protection. ...
Added: February 17, 2026