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Article

Идеи персонализации и персонификации в отечественной психологии: современное состояние и перспективы исследования

Этко Е. А.

The article presents the comparative analytic view over the discussion on personalization and personification as becoming-a-person processes. The existing status of the "personalization" and "personification" terms interpretation is considered contradictory due to the difference of ontological grounds of original personalization (V.A.Petrovskii) and personification (A.B.Orlov) concepts. It is offered and discussed an empiric way to investigate personalization and personification processes in terms of different verbalization forms – sign, metaphor and symbol.