Корпоративные ценности и прибыль коммерческих банков: анализ взаимосвязи
The article looks at corporate values in the Russian banking sector and evaluates the correlation between them and net profit of banks. To collect data necessary for the research, the authors checked official websites, codes of ethics, codes of corporate behaviour, press releases and public statements of senior executives of 50 largest banks in Russia. According to the research, confidence, high performance and efficiency, universal human values and team spirit appear to be the most frequently declared corporate values. To assess their influence on net profit of banks, corporate value index was calculated. The correlation analysis demonstrated that there is a weak positive relationship between net profit and corporate value index. Thus, corporate values do not exert a direct influence on net profit, but are determined by the applied development strategy which can later turn into a bank’s competitive advantage.