The paper investigates the problems of human capital reproduction in higher school. Falling effectiveness of graduate school underlie the research interest in the way, in which motivations for entering a doctoral program affect the choice of young scientists and lecturers about their career development and professional roles in the academic environment. Methodologically the study relies on Vroom’s expectancy theory of motivation, as well as theoretical approaches to analyzing the motives behind embarking on a doctorate and the role in academia. The information base includes the results of a survey of 1,429 graduate students from five Russian federal universities. Applying multinomial logistic regression, the authors test the hypothesis that each of the professional roles (tutor, researcher and administrator) is dependent on an individual set of motivations for entering graduate school. The choice of the professional role is largely conscious and independent. Graduates who prefer the roles of tutor and researcher are usually motivated towards this type of activity and interested in benefits of the higher education system, such as flexible working hours, stable pay, etc. The career of researcher exhibits a wider range of motivations and is more sustainable in comparison with the others. The choice of the administrator role is typical of those entering higher school by inertia. The results of the study allow us to identify key motives of graduate students behind choosing particular professional roles. This is of value when formulating the applicant selection policy in accordance with the goals of the university and needs of society and the state
An article is devoted to the study of possibilities of optimization of labor processes in a commercial bank, which allows to improve significantly the bank employees, increase productivity of their labor, leads to significant economic effect. An article estimates possibilities of evaluation of economic effect from optimization. Example of carried out optimization and received from it economic effect has been stated. Current problems in organization of personnel labor have been analyzed, those processes which should be optimized in the first place have been determined. Example of optimization and the resulting economic benefits from it in a commercial bank is given.
The paper studies gender composition of the board of directors of Russian banks. In the course of the study, the authors analyse the data provided by fifty large Russian banks. We collected the data from the banks’ official websites and used public information on the Russian banking sector. The article reviews theoretical works on the subject matter, describes the research method and presents the results of empirical testing. The study finds that representation of women in the board of directors in the Russian banking sector is still low and amounts to approximately 10–20%. At the same time, the percentage of female members in the Russian offices of international banks is higher compared to local banks. The analysis of qualifications of female and male members of the board of directors shows that women possess the same level of education and work experience as men. Based on the results of international empirical studies, we make an assumption that increased representation of women in the boards of directors of Russian banks can help to produce better financial results.
The article looks at corporate values in the Russian banking sector and evaluates the correlation between them and net profit of banks. To collect data necessary for the research, the authors checked official websites, codes of ethics, codes of corporate behaviour, press releases and public statements of senior executives of 50 largest banks in Russia. According to the research, confidence, high performance and efficiency, universal human values and team spirit appear to be the most frequently declared corporate values. To assess their influence on net profit of banks, corporate value index was calculated. The correlation analysis demonstrated that there is a weak positive relationship between net profit and corporate value index. Thus, corporate values do not exert a direct influence on net profit, but are determined by the applied development strategy which can later turn into a bank’s competitive advantage.
Business society widely uses modern information technologies to maintain everyday changes in business environment. These technologies play a significant part in business models’ modifications and reorganisations. Business models started evolving as far back as the 1970s–1980s, and a couple of decades later the term “multi-sided platform” became deeply ingrained in business practice. With each passing decade, the process of developing and assimilating innovations rapidly accelerates and now it has reached unprecedented rates, what makes business models to be more flexible and adaptable and stimulates all types of enterprises to search for new sources of competitive advantages focusing not only on their own efficiency and quality, but on customer satisfaction in the first place. The authors determine the main stages of the business models evolution and the role of multi-sided platforms in formation of a micro-enterprise business model on the basis of the analysis of Russian and foreign secondary sources. Having performed a qualitative analysis of the case of a small-scale publishing house, the authors establish the advantages of utilizing various multi-sided platforms for the subject areas of the business process.
The research provides the theoretical ground of customer centricity attributes and discusses their popularity among FMCG companies in Russia. The methodology rests upon theoretical principles of strategic marketing, the findings of the studies conducted by global consulting agencies and holding marketing research. In academic publications, there is still no single approach to understanding the concept of customer orientation, as well as the operationalization of this concept in relation to the conditions of emerging markets and particular industries. Based on a meta-analysis of the research results of the largest consulting companies, the authors clarify the fundamental theoretical model, which contains attributes of a company’s customer centricity. The theoretical model is adjusted to the FMCG sector. The paper reveals how widespread these attributes are among FMCG companies in the Russian market. FMCG companies, which traditionally build their relationships with “intermediate” customers (wholesalers and retailers), influence the end consumer mainly through developing a strong brand. We find that, with the development of information and communication technologies, they switch to immediate interaction with end consumers: analyze consumer insights, track changes in consumer preferences, form personalized offers and engage consumers in interaction with the company and its brands. Such practices open up new opportunities to enhance business productivity
The article explores the possibilities for applying the concepts of customer assets and customer equity with a view of developing a company’s marketing strategy. Marketing metrics and tools used as information support for development and implementation of the marketing strategy are suggested. Marketing strategic goal-setting is justified in accordance with the customer equity concept: customer lifecycle management; management of attracting and retaining customers and cross/up-selling management; capitalization of marketing costs and maximization of a company’s customer equity. Sources and risk factors during the implementation of the marketing strategy and the risk management strategy are identified.
The complex process of consolidation of financial statements is not possible without the procedure of calculating the unrealized profit. This procedure provides for consolidation rules set by the International Accounting Standards (IAS). As IFRS are recognized today in Russia, the Russian enterprises must master the rules of calculation of unrealized gains.
The article is dedicated to the investigation of network effects arising in the process of implementation the lean manufacturing system. The study focused on the development of the lean manufacturing in Russian machine-building and metallurgical companies: based on in-depth study of the system implementation process in Public Joint-stock Company (PJSC) KAMAZ, cases for several metallurgical companies and empirical research of a large sample of enterprises. Received network effects, which differ in origin, direction of action and scope of action, are discussed.
The emergence of e-learning transforms behavioural patterns of all participants in the education market. It is necessary to try alternative approaches and marketing tools to design effective online courses and ensure their integration to the educational process. The article analyses the opportunities and constraints on using the key marketing concept of customer satisfaction in terms of e-learning. In marketing, satisfaction is the central indicator of a company’s performance and success, since it serves as a prerequisite for expanding the customer base and building loyalty. The methodological framework embraces the theories of strategic marketing and consumer behaviour. The empirical part of the study includes the qualitative (identification of factors affecting satisfaction) and quantitative stages (method for assessing student satisfaction, including satisfaction indices and building a perceptual map). The methods applied by the authors encompass factor and cluster analysis. With the help of the Customer Satisfaction Index (CSI), we indicate that the current level of overall satisfaction with online courses provided by the National Open Education Platform is high (79 %). Based on perceptual maps, as well as factor and cluster analysis, the paper highlights a number of factors that are the most important for student satisfaction and categorizes them into groups. The most significant factor is the course design, and the least significant one is learning outcomes control, which includes the certificate value and the proctoring procedure. The method for assessing student satisfaction with e-learning is of use when designing online courses based on the in-depth understanding of the needs of online platforms’ users.
The article assesses the policies instituted by producers of operating systems, when they aim to boost sales of applied software integrated into their operating systems. It analyses the policies through the prism of the effects they exert on other participants of the markets for operating systems and applied software. To perform the analysis, the authors address the case of the antivirus software markets. This was due to the recent release of Windows Defender (a new anti-malware program developed by Microsoft and integrated in the operating system) and a simultaneous tightening of Microsoft’s policy towards other antivirus software companies. The paper regards Microsoft Corporation as a possible dominating company in the software market. The analysis of the situation in the sphere of operating systems and antivirus software illustrates that Microsoft’s actions can cause the scenarios with adverse consequences for public welfare in both static and dynamic aspects to unfold.