• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site

Article

Стратегии интернационализации российских банков и способы их выхода на зарубежные рынки

Волкова И. О., Никитина В. Ю.

The article’s thesis deals with the main strategies of banking internationalization and specifics of

Russian banks in the internationalization process. The research analyzes the factors influencing the decision of

Russian banks to enter foreign markets of certain countries. It was found that the Russian banks decision to enter

foreign markets is increasingly influenced by factors related to the strategies of using competitive advantages and

search for attractive markets. Also the thesis deals with the main entry modes into the markets of foreign countries

and analyzes the factors influencing the choice of entry modes by Russian banks. During analysis the results were

obtained that the choice of organizational forms by Russian banks is influenced by the factors of the parent bank, the

factors of the affiliate bank and the factors of the foreign market.