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Article

Новые технологии и дизайнерские решения на мероприятиях 2015-2016 гг.: выставках, конгрессах, конференциях

Маркетинговые коммуникации. 2016. № 4 (94). С. 244-259.
Макаров С. Л., Макарова Т. Л.

New technologies and design solutions of the end of 2015 - beginning of 2016 period exhibitions, congresses, conferences are reviewed and analyzed in the article. Authors conduct an analysis of factors important fo successfull event and give recommendations considering ways of improving its attractiveness to its participants.