Исследуя медиатизацию общества: концепт медиатизированных миров
The article examines the concept of mediatized worlds, which has been developed within the framework of mediatization studies. The author comes to the conclusion that the so-called mediatization theory cannot as yet claim the status of a new paradigm within media studies, since it does not possess sufficient explanatory power. The notion of mediatization marks a specific field of investigation in interrelations between sociо-cultural transformations and transformations of mediatechnologies, rather than explains these interrelations. Nevertheless, mediatization theory has its own heuristic prospects, among other things, due to the emergence of the concept of mediatized worlds. According to this approach, processes of mediatization of culture and society should be studied on the level of particular “social worlds” and/or “small life-worlds” articulated through media communications. This will allow identifying, describing and explaining the manifestations of mediatization in various segments of social reality, based on the results of empirical research. A move in this direction is discernible in the author’s typology of mediatized worlds, which aims at raising methodological sensibility of mediatization research.