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Article

Идеи маркетинга от Т. Мальтуса до Т. Веблена

Философия хозяйства. 2016. № 3. С. 128-138.
Identifying and changing tastes of customers, market segmentation, targeted ads are the basis of modern marketing policy of every company. Marketing basics were laid in the 50-ies of XX century. When the problem of adapting demand increased as a result of technological progress the proposal has become a necessary condition for economic growth. The article identifies Malthus and Veblen ideas about the necessity of consideration of social and individual factors in managing demand. Such ideas had a significant influence on the modern marketing development.