Исследование рынка облачных сервисов в Нижегородском регионе
Russian cloud service market has a huge potential for growth but it is less surveyed as compared to developed countries markets. Small and medium sized businesses (SMBs) provide a substantial demand for cloud services since traditional and expensive IT-solutions are less available for them. Thus, SMBs are of particular interest for researchers in the field.
Conduct a segmentation analysis of Russian cloud service market and explain cloud services preferences of each segment.
From empirical study of 67 SMBs authors conducted analysis of Russian cloud services market by dividing it into segments with factor and cluster analysis methods.
Based on collected data authors divided Russian cloud service market into three segments of companies. “Traditional” segment prefers simplicity and economy and shows small interest in remote work while adopting cloud services. “Transition” segment is highly oriented to remote work but has a lack of interest in stability of cloud services. ”Mobile” segment is interested in stable remote work along with functionality and availability of technical service from provider. That segment also shows small interest in simplicity of cloud services.
Conclusions and Relevance
Our findings might be a foundation for the future evaluation of Russian market attractiveness and strategy development of cloud services providers.