Смысловые поля и речевые маркеры процессов персонализации и персонификации
The paper discuss subjectness as an individual characteristic which manifest itself in personalozation and personification as two opposite processes in personal actual genesis. An empirical study was conducted to test a hypothesis on representation of those processes in speech. The study focused on sense fields "Being a personality" (personalization) and "Being oneself" (personification). It was discovered that in men to whom personal qualities are important, the index is low and vise versa. The study also identified speech markers of personalization (the words posses, be able, insist, actions, life) and personification (the words behave, exist, try, accept, act). Speech patterns containing a negative of personification. On the basis of validization of the findings by experts speech markers of personalization and personification can be represented in the form of a categorical grid.