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News
October 19, 2026
'Cultural Studies Seeks to Understand What Lies Beneath the Surface of Everyday Things'
Maxim Zhiganov has been exploring different aspects of sound for many years—first in relation to his native Perm and then on a broader, global scale. In this interview for the HSE Young Scientists project, he talks about sound maps, the special issue of the journal Logos, and why it is important to make the familiar less clear and obvious.
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.

 

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Спонтанность как иллюзия: Интернет-мем в структуре политической коммуникации

Медиа. Информация. Коммуникация. 2015. № 15.
Shomova S.

The article is devoted to one of the most interesting phenomena of modern communication – political Internet meme. Meaningful as a unit of cultural transmission of information in the network, a meme can be seen, on the one hand, as a spontaneous product of the creativity of the masses, and on the other – as an instrument of political PR-technologies. The article examines the nature of this communicative phenomenon and given it an operational definition. There are allocated specific features of Internet meme and offered thepossible approaches to its classification.

Research target: Philology and Linguistics Political Science, International Relations, and Public Administration
Priority areas: humanitarian
Language: Russian
Text on another site
Keywords: PR-технологииполитическая коммуникацияpublic relationspolitical communicationмемИнтернет-мемmeme
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