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Article

Геомаркетинговое моделирование расположения сети офисов продаж банка

Долженко Р. А.

The article discusses the possibility of using geomarketing as an instrument for modeling optimal location of the sales offices of the bank. The sequence of steps in the process of geomarketing modeling is described, recommendations on the implementation of each stages are highlighted. Methodical approaches to the implementation of geomarketing modeling the optimal network of sales offices of the bank is highlighted. Recommendations for the implementation of the planned placement points scoring sales offices are identified. The experience of the Savings Bank in the development and implementation of techniques geomarketing modeling is studied.