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Article

Гастрономический брендинг как инновационная технология продвижения туристской дестинации

The aim of this particular article is to study gastronomic branding as innovative technology of destination promotion on international tourist market. The questions of interrelation between gastronomy and tourism, role of gastronomy in tourist motivation, innovative approaches to gastronomic branding of destinations are examined. Classification of gastronomic brands according to level of goods export is presented; the influence of gastronomic branding on the entire destination brand is analyzed.