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Article

Роль гастрономических брендов в продвижении туристских дестинаций

Трабская Ю. Г., Чернова Е. В.

This paper reports on the research that analyses the key components of gastronomic brands as a means of enhancing the attractiveness of a tourist destination. Regional gastronomic Russian brands are studied to define the role that gastronomic brands play in a territory’s attractiveness. Then, the peculiarities of regional gastronomic brand formation in multicultural cities are examined. The authors identify methods of forming gastronomic brands based on the region’s cultural traditions.