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Возможности применения методологии исследования "Contemporary marketing practices" на российском рынке
Научные труды: Институт народнохозяйственного прогнозирования РАН. 2015. С. 446-457.
Лагутаева Д. А.
The paper considers the possibility to apply “Contemporary marketing practices” methodology to the emerging markets. Such methodology allows to assess the condition status to the full extent. In case the application is confirmed, wide expansion of this assessment method will allow to compare marketing level in Russia with other countries.
Keywords: РоссияRussiaформирующиеся рынкимаркетинговые практики emerging marketsметодология CMP CMP methodology marketing practices
Publication based on the results of:
CEIBS - China Europe International Business School, 2018
Added: March 30, 2018
Yakovlev A. A., Russian Analytical Digest 2012 No. 121 P. 10-15
The future of Russia depends on whether the elites can agree on new rules of the game. Russia’s highest offi¬cials recognize that in order to preserve the political regime, it is necessary to change the model of relations with business. However, the lack of correct stimuli for bureaucrats at the middle level continues to be ...
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Vernikov A. V., / Social Science Research Network. Series "SSRN Working Paper Series". 2013. No. 2223686.
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Added: February 25, 2013
L. : Emerald Group Publishing Limited, 2019
Modeling economic growth in contemporary Russia ...
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Karminsky A. M., Rybalka A., Шевченко Е. А., Российский журнал менеджмента 2018 Т. 16 № 1 С. 95-108
The successful activities of any commercial organization, in particular the bank, are based on a
clear corporate financial architecture: an effective financial strategy and corporate governance
system (relationship management, board of directors and shareholders). CEO is the main representative
of the bank and a reflection of its success or failure in the market. In this regard
there is a ...
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Anisimova A. I., Vernikov A. V., Деньги и кредит 2011 № 11 С. 53-62
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Added: December 12, 2012
Prosvirkina E. Y., Просвиркин Н. Ю., Суббочева А. А., М. : Библио-глобус, 2017
The monograph is devoted to research of motivating innovation activities. This topic is especially relevant nowadays when there is a tendency towards activation of companies' innovation activities, increase in expenses on technological innovations and growth of innovative companies in Russia. Not all Russian innovative companies realize the necessity of improving employee management system, which requires ...
Added: February 24, 2017
Gulakova O., Rebiazina V. A., Смирнова М. М., Вестник Санкт-Петербургского университета. Серия 8. Менеджмент 2015 № 4 С. 39-73
The purpose of this paper is to broaden current view of customer orientation by exploring the specific forms of customer orientation in the Russian market. The investigation of the particularities of the customer orientation in Russia is in line with the current trends in marketing theory and instrument development and their adaptation to emerging markets. ...
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Abankina T., International Journal of Culture,Tourism and Hospitality Research 2013 Vol. 7 No. 1 P. 3-10
Purpose – The purpose of this paper is to introduce findings of comparative analysis and various models based on cultural heritage resources to foster regional development.
Design/methodology/approach – Comparison of operational schemes, market positions and branding of three successful cultural heritage centers in Germany, Great Britain and Russia demonstrates a variety of regional development models based ...
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Proskuryakova L. N., Foresight 2017 Vol. 19 No. 2 P. 139-151
Purpose – The purpose of the study is to present and critically assess the outcomes of the Foresight study of the Russian energy sector, undertaken in 2014 in the course of a large-scale national Foresight exercise – ‘Science and Technology (S&T) Foresight 2030’.
Design/methodology/approach - Methods applied in the Foresight study include literature review, statistical, bibliometric ...
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Lagutaeva D., Tretyak O., Grigoriev A., , in : GSOM EMERGING MARKETS CONFERENCE 2016. : St. Petersburg : St. Petersburg State University Graduate School of Management, 2016. P. 220-223.
The main purpose of the research is to answer the question - do patterns of marketing practices (MP) exist in companies of different financial levels? Based on the international methodology of the Contemporary marketing practices project accomplish that data with net income from SPARK database we divided 129 companies by groups of growth rate net ...
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Proskuryakova L. N., Ермоленко Г. В., М. : Издательский дом НИУ ВШЭ, 2017
В аналитическом докладе представлены результаты форсайт-проекта «Исследование глобальных вызовов и долгосрочных тенденций инновационного развития в сфере возобновляемых источников энергии», проведенного ИСИЭЗ НИУ ВШЭ при информационной и финансовой поддержке Группы компаний «Ренова».
Исследование было сфокусировано на трех тематических областях: преобразование энергии солнца в электрическую; преобразование энергии ветра в электрическую; преобразование энергетической биомассы в тепловую и электрическую энергию. ...
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Proskuryakova L. N., / National Research University Higher School of Economics. Series WP BRP "Basic research program". 2015. No. 44.
The Foresight study presented in this paper is devoted to the sustainable use of water resources in Russia. The authors analyse possible trajectories of development in the three thematic areas (i) sustainability of water systems; (ii) water use by households and in industry; and (iii) new water products and services.
The Foresight methods cover expert interviews ...
Added: August 31, 2015
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Чистяков М. В., Российское предпринимательство 2012 № 18 С. 111-118
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Added: November 19, 2012
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In this study we explore evolution of the job structure in the Russian economy during the first 20 years of this century. Does it change through a consequent substitution of relatively worst (in terms of quality) jobs by better jobs? Or through a destruction of middle quality jobs? Or do we observe stagnation and conservation ...
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Added: September 25, 2017
Россия в глобальном мире. Сборник научных трудов 10-й Всероссийской научно-теоретической конференции
СПб. : Издательство Политехнического университета, 2012
Сборник содержит материалы по проблематике: Россия в условиях глобального кризиса: внутренние и внешние угрозы; эволюция взглядов на роль государства в экономии; модель многополюсного мира; преемственность политической власти в России: история и современность; опыт управления развитием по пути национального проектирования; энергетическая безопасность Запада как вызов России; перспективы вступления России в ВТО: экспертные оценки и прогнозы; Россия ...
Added: February 14, 2013
Vernikov A. V., / University Library of Munich. Series "Munich Personal RePEc Archive". 2008. No. 10028.
The Working Paper examines the peculiarities of the Russian model of corporate governance and control in the banking sector. The study relies upon theoretical as well as applied research of corporate governance in Russian commercial banks featuring different forms of ownership. We focus on real interests of all stakeholders, namely bank and stock market regulators, ...
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Smirnova M., Rebiazina V. A., Frosen J., Journal of Business Research 2018 Vol. 86 No. C P. 457-467
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Zamulin O. A., Sosunov K. A., / ЦЭФИР и РЭШ. Series WP101-1 "Научные труды ЦЭФИР и РЭШ". 2007. No. 101.
The paper studies monetary policy in an economy, in which the manufacturing sector is ousted completely by the presence of a large natural resource industry. Thus, the economy produces only non-tradable goods, which can complement or substitute imported goods, and the primary shock to the economy comes from the ”uctuations in the world price of ...
Added: April 22, 2013