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Современные аспекты управления коммуникациями: экология в рекламном дискурсе
Вестник РГГУ. Серия: Экономика. Управление. Право. 2015. № 3. С. 59–71.
Savelyeva O. O., Поморцева И. М.
The article considers the various aspects of cooperation between the Institute of Ecology and advertising. This use of advertising to promote ecological ideas to society is the use of "environmental reasons" the advertising of goods and services. We consider the phenomenon of "environmental friendliness" of firms, advertisers, the positioning of its products as "ecoproducts." We analyze the use of natural sites for advertising purposes. But the greatest attention is paid to environmental advertising, understood as security and a comfortable environment for the recipients of advertising.
Research target:
Sociology (including Demography and Anthropology
Language:
Russian
Rossinskaya A., Борусяк Л. Ф., Киктева К. С. et al., Высшее образование в России 2026 Т. 35 № 7 С. 144–168
Статья посвящена анализу образовательной деятельности университетских музеев России. Актуальность исследования обусловлена противоречием между высоким
образовательным потенциалом музеев и фрагментарностью его реализации, а также отсутствием в литературе системного анализа условий интеграции музеев в учебный процесс высшей школы. Несмотря на признание музеев важными центрами сохранения наследия и популяризации науки, вопрос об их реальной включённости в повседневную образовательную жизнь
вузов ...
Added: September 6, 2026
Момджян К. Х., Кржевов В. С., Poddiakov A. et al., М.: Новые печатные технологии, 2025.
При всей кажущейся ясности и недвусмысленности понятия «свобода» дать ему исчерпывающую научную дефиницию весьма затруднительно. У каждой отрасли знания свой подход к трактовке этого многоаспектного понятия. В ходе обсуждения, материалы которого вошли в настоящий сборник, свобода рассматривается с позиций философии, социологии, юриспруденции, психологии, нейрофизиологии и т.д.
Участники дискуссии рассуждают о границах свободы воли и субъектности человека, о соотношении свободы и ...
Added: September 6, 2026
Titkov A. S., Фольклор и антропология города 2019 № 1-2 С. 206–229
New Victory Day’s celebration practices, mostly St. George’s ribbons and The Immortal
Regiment marches, are explained by dynamics of macrosociological variances.
Main structural elements of Victory Day celebrations during Soviet period were:
(1) distinctive role of veterans as the “carrier group” for festive scenario and values;
(2) combination of public rituals and family memory, patriotic solidarity and
commemoration of tragedy.
Generational ...
Added: September 4, 2026
Titkov A. S., Социология власти 2019 Т. 31 № 4 С. 53–94
This article reconstructs the theoretical logic underlying the "Soviet Man" research project by Yuri Levada's group. Based on the project's publications, it reconstructs an "early" model, which includes a set of attitudes toward the "antinomies" of the Soviet system, and a later model, which emphasizes a set of adaptive characteristics ("adapted," "two-faced," etc.). It elucidates the empirical ...
Added: September 4, 2026
Titkov A. S., Социологическое обозрение 2021 Т. 20 № 1 С. 262–289
The article continues the discussion of Grigory Yudin’s book 'Public Opinion'. The review considers Yudin’s arguments on the “plebiscitarian bias” in opinion-poll technology, on the linkages between opinion-polls, Rousseauist tradition and the “plebiscitarian model”, and on Gallup’s, Schumpeter’s, and Weber’s contributions to plebiscitarism. In the context of the proposed conceptual model, controversial issues in the interpretation of Weber’s and ...
Added: September 4, 2026
Titkov A. S., Логос 2024 Т. 34 № 4 С. 184–202
Sociological texts on zombies are mostly interested in human problems (capitalism, pop culture, etc), not in zombies as such. Zombies as a specific form of (non) life remain a blindspot for sociologists. Scientists of other disciplines, like epidemiology and neurosciences, have already declared their ways for studying zombies. Our task is to outline the concepts ...
Added: September 4, 2026
Cherviakova A. A., Gudkova T., Макаренцева А. et al., Comparative Sociology 2026 Vol. 25 P. 446–474
This study examines the relationship between educational and reproductive choices and aims to establish whether they compete in the lives of young Russian women born in the 1990s. The authors use longitudinal data of the ‘Trajectories in Education and Carriers’ survey (2011–2021; panel sample N = 992) and successively apply sequence analysis, cluster analysis, and ...
Added: September 4, 2026
Klimov I., Мисютина В. В., ДПК Пресс, 2026.
This publication is the first part of a large‑scale study entitled “Russian Philanthropist — 2026,” which is being carried out by the Center for Philanthropy Development of the Vladimir Potanin Charitable Foundation in collaboration with the SKOLKOVO School of Management. The publication presents an analytical framework for studying large‑scale private philanthropy in Russia in the ...
Added: September 4, 2026
Asia and Africa today 2026 Vol. 6 P. 80–86
This theoretical article examines the persistent problem of the “leaky pipeline” for women in
Nigerian higher education, where increased representation in male-dominated STEM fields is undermined
by enduring stereotypes and socio-cultural barriers. By employing a critical theoretical analysis and
interpretive synthesis, it aims to demonstrate how the concept of reflexive modernization explains why
stereotype threats ...
Added: August 31, 2026
Рождественская Е.Ю., Демиденко С. Ю., Иванова Е. Ю. et al., Социологические исследования 2026 № 7 С. 44–59
The article presents materials from a discussion of approaches to studying ego-documents and the practice of their use in Russian sociological research. The discussion included the theoretical and methodological origins of this research area, N.N. Kozlova's contribution to its development, and the specifics of the formation of a scientific research school in the study of ...
Added: August 31, 2026
Ермоленко Г. А., Кожевников С. Б., М.: Эксмо, 2026.
Socio‑humanitarian knowledge helps to master the social norms and values of Russian civilization. Each module of social studies is linked to a specific sphere of human social life, to activities aimed at fulfilling a person’s spiritual needs and social interests. Recognizing the social nature of one’s own needs is an important step towards understanding oneself, ...
Added: August 31, 2026
Gromov V., Переслегин С. Б., Переслегина Е. Б. et al., СПб.: Полакс, 2026.
Механизм происходящих в мире изменений носит эволюционный, а не экологический характер. Иначе говоря, Человечество столкнулось с кризисом развития, который имеет три независимые составляющие: кризис индустриального общества (фазовый кризис), кризис научного мышления (эпистемный кризис) и кризис формата существования разума (социосистемный кризис). Доклад посвящён аспектам этого триединого кризиса и возможным путям его преодоления, не сводящимся к первичному ...
Added: August 31, 2026
Kozlova M. A., Iarskaia-Smirnova E. R., Социологический журнал 2026 Т. 32 № 2 С. 139–162
This article presents a conceptual model of a friendly educational environment. The rationale for whether it is a necessity is based on two types of arguments. Firstly, based on the results of analyzing the transformation of the idea of inclusive education in its representation in the Russian public space, the limitations of targeted educational policy are demonstrated. Secondly, ...
Added: August 30, 2026
Гурин М. Ю., Парщиков Д. А., Мальцева Н. А., Консультативная психология и психотерапия 2026 Т. 34 № 2 С. 186–204
Context and relevance. Adolescence is regarded as a transitional stage from childhood to adulthood. Adolescents with neurodevelopmental disorders and their families face significant challenges associated with the transition to adulthood. This article examines the perceptions of participants in an educational supported living project and their parents regarding the process of growing up, as well as the ...
Added: August 30, 2026
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series "SocArXiv". 2026.
“Leaderlessness” is widely held to be a defining feature of contemporary mass mobilization, yet the claim rests on a handful of recent cases. We offer the first systematic cross-national analysis of this phenomenon from 1791 to 2019. We show that the absence of leadership is real but older and more modest than claimed: the share ...
Added: August 29, 2026
Tikhomirova A., Professional Discourse & Communication 2026 Vol. 8 No. 3 P. 66–84
Given China’s rise as the world’s leading automotive producer and the radical
transformation of the Russian market, societal acceptance of new market entrants remains a dif
ficult communicative task. Against the backdrop of growing sales and persistent consumer am
bivalence, this study examines how Russian consumers discursively construct, challenge, and
renegotiate the legitimacy of Chinese automobile brands in online ...
Added: August 28, 2026
Kazun A., Девятников В. Ю., Белов М. Д., Вопросы теоретической экономики 2026 Т. 3 № 32 С. 115–135
Как понять, хорош адвокат или нет? В данной статье мы описываем методологию, позволяющую измерять качество юридической помощи через разницу между тем, что предсказывает модель машинного обучения по объективным характеристикам дела, и тем, чем дело закончилось в реальности. Мы исходим из предпосылки, что если у адвоката дела стабильно заканчиваются лучше ожидаемого, то он делает свою работу хорошо. ...
Added: August 28, 2026
Almakaeva A., Мониторинг общественного мнения: Экономические и социальные перемены 2026 № 1 С. 3–16
This paper examines the benefits and drawbacks of longitudinal (panel) studies. It highlights their enormous potential for researching social transformations, individual life course, causal links, and the outcomes of different social and policy initiatives. Significant drawbacks of this design cover organizational and financial costs, panel attrition, panel conditioning and seam effects. The text describes several ...
Added: August 26, 2026
Medushevsky A. N., Liberal.ru 2026
The Liberal Mission Foundation continues to introduce readers to new concepts of democracy and relevant publications. This discussion focuses on the challenges facing democracy in the era of globalization, as addressed in two recent books: *The Backsliders: Why Leaders Undermine Their Own Democracies* by S.C. Stokes (2025) and *Critical Theories and the Postsocialist Challenge: Race, ...
Added: August 26, 2026
Medushevsky A. N., Liberal.ru 2026
Today, more than ever before, the contribution of new technologies shapes the conditions of humanity's existence as a biological species, prompting a debate about its prospects for survival. This process of transformation—which spans every sphere of social and moral regulation, from family relations and child-rearing to the very meaning of life—is dividing public opinion between ...
Added: August 26, 2026
Medushevsky A. N., Сравнительное конституционное обозрение 2026 Т. 35 № 2 (167) С. 4–29
In the context of the rapid changes in the modern world associated with globalization, informatiza tion, and the revision of ethical standards of mass behavior, legal theory faces a number of problems — the loss of consensus in understanding global constitutionalism, growing disagreements regard ing its values and principles, and unclear prospects for the future. ...
Added: August 26, 2026
Medushevsky A. N., Сравнительное конституционное обозрение 2026 Т. 35 № 1 С. 53–77
Judges should be independent of politics, yet they are constantly ensnared by it. Politics haunts judges even where the full scope of constitutional guarantees for the separation of powers and an in dependent judiciary is in place, infiltrating the courtroom through variable interpretations of the val ues, principles, and norms of the constitution, the selection ...
Added: August 26, 2026
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Zaporozhtseva L., Semiotica 2026 P. 1–20
Female aging is a unique cultural phenomenon intertwining universal biological mechanisms, the phenomenological experience of bodily transformation, and semiosis regarding age experience. Throughout their lives, women undergo significant changes in physicality, wherein aging emerges as a natural progression rather than a decline. In numerous traditional cultures, the transformations asso- ciated with female corporeality often remain ...
Added: June 16, 2026