Functional Specifics of Mediatext in the System of Development of Intercultural Communicative Competence
The publication raises the question of the status and characteristics of a mediatext in the system of language training aimed at development of students’ intercultural communicative competence. The author represents the specific characteristics of mediatext as a component of media. The article discloses the classification of media texts, represents the selection criteria for language teaching purposes.
The paper considers linguistic and cross-cultural features of speech strategy and tactics in political texts.
This collection of articles includes papers based on materials of reports, delivered at the International scientific and practical seminar "Media texttas poliintentional system" ( December 7-8, 2011, the Higher school of journalism and mass communications of St. Petersburg State University). All presented works are devoted to a key practice of media speech to a problem directly connected with formation of communicative competence of the journalist, PRexchange and the advertisement maker, therefore with development of the contents and a technique of teaching at journalism faculties. The edition is addressed to experts in media linguistics, high school teachers, students of the corresponding specialties, specialists in public relations and advertizing.
This article establishes the conceptual link between the Petersburg text as a literary phenomenon acting in cultural prospect as the generator of meanings, and the modern media space borrowing mythology of Petersburg from the Petersburg text of the Russian culture and reducing it to a set of political stereotypes, functioning in media texts in the form of evaluating cliches. Media interpretation of the Petersburg myth transforms idelogem "Petersburg", establishing strong connection between St Petersburg and regional extremism or extreme manifestations of nationalism that contradicts the idea of Petersburg created by the Petersburg text.
The pragmatic aspects of modern media word creation are analyzed. Neologisms of usual and non-usual methods of word-formation are considered as a means of speech influence
Researched are features of formation of intercultural communicative competence in terms of professionally oriented approach. Examined is the concept of communicative competence, as well as discussed is work aimed at overcoming contradictions between requirements of purposeful formation of personality, capable of working in international space, and the lack of theoretically developed strategy conditions of such training at technical university.
Institutions affect investment decisions, including investments in human capital. Hence institutions are relevant for the allocation of talent. Good market-supporting institutions attract talent to productive value-creating activities, whereas poor ones raise the appeal of rent-seeking. We propose a theoretical model that predicts that more talented individuals are particularly sensitive in their career choices to the quality of institutions, and test these predictions on a sample of around 95 countries of the world. We find a strong positive association between the quality of institutions and graduation of college and university students in science, and an even stronger negative correlation with graduation in law. Our findings are robust to various specifications of empirical models, including smaller samples of former colonies and transition countries. The quality of human capital makes the distinction between educational choices under strong and weak institutions particularly sharp. We show that the allocation of talent is an important link between institutions and growth.