Российская информационная среда: тренды использования ТВ и интернет в контексте зарубежных сравнений
In the present-day information burst and information revolution epoch the mankind must realize the adaptation to the new conditions of its existence in the limited time. The most important problem is the problem of the human being successful adaptation to the modern information medium.
The information medium is the factor demanding absolutely new adaptation of human being. Modern information medium specific character leads to correction of existing nature and social human being adaptation mechanisms and creation of new mechanisms. Information technologies as a modern civilization core change not only quality and substance of present time human being life, but they threaten to transformate his way of existence in the modern world.
In this research we use the part of RLMS data about the innovation in the lifestyles of Russian collected in 2009. Some typologies of Russian people were constructed based on their inclination to innovation, computer skills and media consumption. The last one is measured there as the differentiation of practices of internet and mobile telephone function use. The quantitative digital inequality in the accessibility of computer and internet was found. But there is the other type of digital inequality the quantitative one. It is due to the differentiation of the type of media consumption. This inequality also depends on the such factors as age, income and education level.
The ar ti cle de scribes the fea tures of the or gani za tion and func tion ing of edu cational re sources in Asian cul tures on the ex am ple of China in the light of socioculturalspecificity, discursive features, ergonomic design parameters. The articleconsiders the general features of the national information and education environmentin China.
Smoking is a problem, bringing signifi cant social and economic costs to Russiansociety. However, ratifi cation of the World health organization Framework conventionon tobacco control makes it possible to improve Russian legislation accordingto the international standards. So, I describe some measures that should be taken bythe Russian authorities in the nearest future, and I examine their effi ciency. By studyingthe international evidence I analyze the impact of the smoke-free areas, advertisementand sponsorship bans, tax increases, etc. on the prevalence of smoking, cigaretteconsumption and some other indicators. I also investigate the obstacles confrontingthe Russian authorities when they introduce new policy measures and the public attitudetowards these measures. I conclude that there is a number of easy-to-implementanti-smoking activities that need no fi nancial resources but only a political will.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.