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Рекламный слоган как инструмент брендинга
Реклама. Теория и практика. 2010. № 2. С. 76–87.
Pirogova Y.
Language:
Russian
Rozhdestvenskaya E., Abramov R., Журнал социологии и социальной антропологии 2026 Т. 29 № 3 С. 244–274
The article presents an experimental study at the intersection of social anthropology and qualitative sociology. The empirical basis is a corpus of 18 short biographical sketches of collective farm peasant women from the village of Vysheley, Penza Region, created at the end of the Soviet period by school local historians and discovered by one of the authors during a ...
Added: October 7, 2026
Gajiyev A., Deviatko I. F., Conflict Resolution Quarterly 2026
This paper explores the factors influencing ordinary judgments of justice in warfare, drawing primarily on normative theories of just war. By examining the alignment between the philosophical principles of just war and ordinary normative judgments, we explore the extent to which lay moral evaluations of war are shaped by the principles articulated in normative just ...
Added: October 7, 2026
Nefedova A., Shmatko N., Antonova E., Социологические исследования 2026 № 9 С. 52–69
This article analyzes the transformation of professional competencies of researchers in the context of growing interdisciplinarity and the digitalization of science. The aim of the study is to identify the structural gap between the normative expectations of the scientific community and the actual outcomes of the research personnel training system in Russia. The theoretical framework ...
Added: October 6, 2026
Kuzminov Y., Kruchinskaia E., Koshel A. et al., М.: Издательский дом НИУ ВШЭ, 2026.
В научном докладе цифровые платформы впервые рассмотрены не как частный сегмент цифрового рынка, а как новый институциональный механизм организации экономики. В одной исследовательской рамке соединены экономика, право, социология, компьютерные науки, информационная безопасность, данные бизнеса и регуляторная практика — все то, что позволяет взглянуть на платформы как на институт со своими правилами игры. Особую ценность работе ...
Added: October 6, 2026
Lola I. S., Ostapkovich G. V., Asoskov D., ИСИЭЗ НИУ ВШЭ, 2026.
Центр конъюнктурных исследований Института статистических исследований и экономики знаний НИУ ВШЭ представляет информационно-аналитический материал «Потребительские настроения населения в III квартале 2026 г.», подготовленный в рамках Программы фундаментальных исследований НИУ ВШЭ.
В основу обзора положены ежеквартальные опросы более 5 тыс. человек в возрасте от 16 лет и старше. Такие опросы Федеральная служба государственной статистики (Росстат) проводит во всех субъектах ...
Added: October 6, 2026
Rastvortseva S., Tyushkevich Y., Salushkina Z. S., Journal of regional and international competitiveness 2026 Vol. 7 No. 2 P. 38–49
This paper examines the contemporary models of international competitiveness adopted by Big Tech corporations between 2010 and 2025. The study aims to identify the internal drivers underpinning the resilience of technological giants and to assess their capacity to withstand external shocks, including sanctions, geo-economic fragmentation, and regulatory shifts. To achieve this objective, the authors employ ...
Added: October 5, 2026
De Gruyter, 2026.
Post-Soviet Eurasia is one of the world's most geopolitically consequential and rapidly transforming regions. Developments across it increasingly reshape political, economic and social relations far beyond its borders. Understanding these dynamics is therefore both intellectually urgent and analytically demanding, requiring an interdisciplinary approach capable of moving beyond established categories and fragmented national perspectives.
This handbook provides ...
Added: October 5, 2026
М.: Национальный исследовательский университет "Высшая школа экономики", 2026.
В шестнадцатом выпуске электронного издания «Вестник Российского мониторинга экономического положения и здоровья населения НИУ ВШЭ (RLMSHSE)» представлены работы, подготовленные на основании данных лонгитюдного обследования домохозяйств «Российский мониторинг экономического положения и здоровья населения НИУ ВШЭ» (РМЭЗ НИУ ВШЭ) за 1992–2024 гг. В выпуске рассматриваются динамика доходов и расходов российских домохозяйств, тенденции развития рынка труда, социальное самочувствие ...
Added: October 5, 2026
Милицына П. С., Rozhkova K., Roshchin S. et al., Высшее образование в России 2026 № 8-9 С. 94–115
Привлечение и удержание молодых педагогов в школах является одним из важнейших вопросов для преодоления проблемы кадрового дефицита в системе образования. В статье анализируются особенности трудоустройства выпускников российских вузов педагогических специальностей выпуска 2021–2022 гг. На основе тотальных административных данных выявлены факторы, влияющие на вероятность их первоначального трудоустройства в школу и последующего закрепления в профессии. Результаты показывают, ...
Added: October 5, 2026
Автухова Е. Э., Larionov A., Плачинда К. Д., М.: Экономический факультет МГУ им. М.В. Ломоносова, 2026.
Данное методическое пособие разработано в соответствии с рабочей программой курса «Банковское дело», реализуемого на Экономическом факультете МГУ имени М. В. Ломоносова по специальности «Экономика» (бакалавриат), и может быть рекомендовано для подготовки к семинарским занятиям и самостоятельной работе студентов. ...
Added: October 4, 2026
Вебер М., Социологическое обозрение 2026 Т. 25 № 3 С. 318–353
In the concluding part of the Second Anti-Critique (1910), Max Weber summarizes the substantive
findings of his own contributions to the debate with the historian Felix Rachfahl. In doing so, he uses the response to his relentless critic as an opportunity to articulate once again, in an explicit manner and for both his own benefit and that of the ...
Added: October 4, 2026
Demidova O., Kazakova S., Applied Economics 2026 P. 1–14
This paper examines the nonlinear relationship between inflation and economic growth across Russian regions, contributing to the literature on the inflation-growth nexus by using subnational evidence from a large and economically heterogeneous country. Using panel data for 83 regions over the period 2015–2023, we estimate fixed-effects models with a quadratic specification of inflation. The growth-maximizing ...
Added: October 3, 2026
Polarization of opinions in the group: a modeling algorithm considering the dynamics of social bonds
Chebotarev V., Andreyuk D., Elizarova Anastasiya et al., Procedia Computer Science 2022 Vol. 213 No. C P. 596–601
The dynamics of opinion in a group are of interest for a number of practical purposes. In particular, consensus helps and polarization of opinions hinders cohesive teamwork. Existing approaches for modeling opinion dynamics mostly do not take into account the dynamism of social relations in a group. This paper proposes an algorithm and a program ...
Added: October 2, 2026
Вестник Санкт-Петербургского университета. Серия 12: Социология 2025 Vol. 18 No. 4 P. 494–505
Global educational paradigms are increasingly shifting towards inclusive models, demanding committed participation and collaboration from a diverse range of stakeholders to ensure equitable access and quality for all learners. This article provides a comprehensive review of the current state of inclusive education in Nigeria, synthesizing existing literature to analyze its progress, persistent challenges, and future ...
Added: October 2, 2026
Sorokin P., Mironenko I. A., Oxford Research Encyclopedia of Science, Technology, and Society, 2026.
Social reality is undergoing rapid transformations, giving rise to new challenges for both social theory and practice. One of these much-discussed challenges is the so-called replicability crisis, a notion that describes the failure of the social sciences and humanities to verify established research findings with new empirical investigations. In the related debates, it is argued ...
Added: October 2, 2026
Sorokin P., Социологические исследования 2026 Т. 6 № 6 С. 145–147
Статья предлагает обзор междисциплинарной дискуссии, которая состоялась на секции «Будущее наук о человеке» в рамках XVI международной Грушинской социологической конференции и была посвящена перспективам выработки междисциплинарного взгляда на трансформации социально-гуманитарного знания в условиях современных кризисов и контурам возможного образа науки будущего, включая место в ней отдельных дисциплин. Это дискуссия может иметь особое значение для социологического ...
Added: October 2, 2026
Nikulina Y., Jamali Jaghdani T., Götz L. et al., / Series "Working Papers". 2026.
The impact of state subsidies on Russia's post-Soviet dairy output remains controversial; this study provides an empirical analysis of that relationship. Using an unbalanced panel dataset of 123 dairy enterprises in the Leningrad Region spanning the period from 2010 to 2023, we employ stochastic frontier analysis to assess these relationships. The results indicate that subsidies ...
Added: September 30, 2026
Kapeliushnikov R., / Высшая школа экономики. Серия WP3 "Проблемы рынка труда". 2026. № WP3/2026/02.
The paper is the first attempt in the Russian literature to assess returns to platform employment in the Russian labor market. The theory offers no clear predictions regarding its impact on workers’ earnings: there might be both a premium and a penalty. We distinguish three groups of workers: employees; self-employed using internet-platforms; self-employed not using ...
Added: September 28, 2026
Usvitskiy A., Mizyakov V., / Series "SSRN Working Paper Series". 2026.
Added: September 24, 2026
Poddiakov A., / Series Social Science Research Network "Social Science Research Network". 2026. No. 7437658.
Clarity of knowledge and reasoning is necessary in many cases. Yet vagueness in scientific thinking related to surprise, curiosity, "ability to engage with not-knowing" (de Freitas) and abductive reasoning is also a crucially important source of scientific creativity which supplements combinatorial logic when dealing with the already known. Starting from studies by C. S. Peirce ...
Added: September 15, 2026
/ Series SSRN Working Paper Series "SSRN Working Paper Series". 2026.
Assessment item development requires careful control of construct alignment, response structure, difficulty, language, and review evidence. Large language models can accelerate item drafting, but ad hoc prompting is difficult to audit or reproduce. AIGRA is an R package for structured, agentic item generation, review, and analysis. It supports tabular item-bank templates, Python-backed generation workflows, direct ...
Added: September 14, 2026
Ustyuzhanin V., Zinkina J. V., Korotayev A., / Series "SocArXiv". 2026.
“Leaderlessness” is widely held to be a defining feature of contemporary mass mobilization, yet the claim rests on a handful of recent cases. We offer the first systematic cross-national analysis of this phenomenon from 1791 to 2019. We show that the absence of leadership is real but older and more modest than claimed: the share ...
Added: August 29, 2026
Alena Bernyukevich, / Series WP BRP "Basic research program". 2025.
This essay explores the complex issue of determining the appropriate level of risk when implementing innovations within organizations. While innovation is widely recognized as a cornerstone of competitiveness, growth, and sustainability, excessive or poorly managed risk can lead to significant challenges. The discussion highlights key factors influencing acceptable risk levels, including alignment with corporate goals, ...
Added: August 17, 2026
Zhuravleva T., Afanasev K., Engelmann J. et al., / Series "SSRN Working Paper Series". 2026.
Extortionary ("harassment") bribery can persist even when widely condemned, consistent with a coordination problem sustained by beliefs about what others do and what others consider acceptable. We study whether a minimal institutional featurethe presence of a third-party monitor empowered to punish-shifts (i) normative expectations about extortion and compliance and (ii) empirical expectations about their prevalence. ...
Added: July 22, 2026