Российская модель печатных СМИ: медиабизнес vs. общество?
The article considers the main trends in the contemporary media space and analyzes the coverage of Russia issues in online versions of USA Today and The New York Times. The ideas of M. McLuhan, D. McQuail, J. Van Deijck, M. Castells form the theoretical basis of the research. USA Today and The New York Times provide free access to most of their materials which are available for the computer, Iphone, and Ipad users. Video and slide-shows attract readers from all over the world. Russia became actual theme in 2014 in the US media, but it had been peripheral during the previous decade. Sochi Olympiad, Crimea unification with the RF, conflict in Ukraine, Putin, - those were the main topics of USA Today and The New York Times related to Russia. USA Today's coverage of Russian problems was more neutral and balanced compared to tough rhetoric of The New York Times. At the same time both newspapers view the country as an “alien”, but not an enemy.
One of the most important indicators of company's success is the increase of its value. The article investigates traditional methods of company's value assessment and the evidence that the application of these methods is incorrect in the new stage of economy. So it is necessary to create a new method of valuation based on the new main sources of company's success that is its intellectual capital.