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Regular version of the site

Article

Инновационный дискурс и теория общественных связей: методологические аспекты

Медиаскоп. 2010. № 2. С. 0421000082\0015.
Шилина М. Г.

In the article the analysis of the current economic and social innovative discourse is given. The author researches the paradigms of innovative PR (new subjects, objects, etc.) and gives new principles and concepts of the methodology of researches and define a new paradigm of PR as collaborative relations, and new onthological features of PR are fixed.