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News
October 14, 2026
At HSE University–St Petersburg, Experts Discuss How AI Changes Tourist Routes and Cultural Heritage
Neural networks are no longer simple travel assistants; now they decide what to include on the route and what to skip. Artificial intelligence changes how people perceive a place and shapes the image of tourist centres. At the II International Scientific and Practical Conference ’Information Technologies in the Preservation and Promotion of Cultural Heritage,’ researchers discussed who controls algorithmic solutions and in what ways, and whether authentic traditions get lost in them.
October 12, 2026
Road Injuries Leading Cause of Death Among Men Aged 10 to 39
Worldwide, road injuries are the leading cause of death among males aged 10–39. An international team of researchers reached this conclusion as part of the Global Burden of Disease Study 2023, analysing data from 204 countries between 1990 and 2023. Their findings have been published in The Lancet Public Health, with HSE University Professor Vasily Vlassov listed among the collaborators.
October 8, 2026
HSE Experts Take Part in 23rd Annual Meeting of Valdai Discussion Club
The 23rd Annual Meeting of the Valdai Discussion Club was held from September 28 to October 1, 2026 under the theme ‘Responsibility for the Future: Limits of the Possible, or Limitless Possibilities?’ The forum brought together 120 experts from 40 countries, including representatives of China, the United States, India, Brazil, the United Kingdom, Germany, Egypt, Iran, and Japan.

 

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Региональные медиа: лексико-стилистический анализ

Коммуникативные исследования. 2023. Т. 10. № 2. С. 334–349.
Самарцев О. Р., Dementyeva K.

The relevance of the study is determined by the fierce competition between traditional, especially print, media and new media, in connection with which it is necessary to determine the most popular format for presenting material to the audience. The purpose of the work is to analyze the lexical and stylistic features of the media in the Republic of Mordovia, to trace how this is related to the demand and popularity of publications among the audience. The goal determined the solution of the following interrelated tasks: (1) conduct an analysis of regional media, identify the most popular information resources; (2) analyze the lexical and stylistic features of the region's media texts; (3) determine how the richness or poverty of the lexical and stylistic palette affects the relevance of the media to the audience. The research methodology is based on the principles of systemic, structural and comparative analysis. The main method of analysis is content analysis. The analysis revealed the following: the lexical and stylistic diversity of regional media directly affects the relevance of the audience, increasing the indicators of engagement and citation. Regional media, focusing on informational genres and dry presentation of content, lose out to media using the full range of lexical and stylistic means, experimenting with genres, including journalistic, and multimedia formats. At the same time, it is necessary to maintain a balance between informing and lexical and stylistic "anarchy", which leads to the neglect of journalistic ethics. At the same time, the digital environment is not an obstacle to the use of more complex and larger media texts that have a high audience involvement.

Research target: Media and Communications
Language: Russian
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DOI
Text on another site
Keywords: медиатекстmediatextregional mediaМордовиярегиональные медиаконтент-анализ СМИRepublic of Mordovialexical and stylistic analysis audience involvementmedia content analysisлексико-стилистический анализвовлеченность аудитории
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