Визуальная антропология в системе cultural sciences
The history of visual anthropology as method and theory is considered in the paper. Its place in the system of cultural sciences, as well its practical functions carried out first of all while conducting the field research are analyzed. The short history of audiovisual documenting and using of photo and cinema tools in the western expedition practices is discussed. The situation of "communication turn» in anthropology as the factor which redefined the identity of discipline in the second half of the XX century is discribed.