Образ пожилых людей сегодня
This article discusses an important issue of older people’s image in the modern world. The authors’ research results demonstrate that perceptions of older people in Russia are quite controversial, but overall are rather negative. Poverty, inadequacy to the modern world (both in terms of life experience and adaptability to the modern life style), passiveness and concentration on the family and home were reported by the respondents as qualities most typical for older people. However, these perceptions change towards more positive ones while talking about older people they know closely and expectations towards their own older age appear to be more of active ageing, active life style.