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Книга

HEM LTD: Launching a New Project

Iss. 314-105-1. Cranfield: The Case Centre, 2014.

The case presents strategy of a medium-size Russian company involved in design, manufacturing and distribution of medical devices for haematological and microbiological laboratories. The data presented in the case should enable the students to perform an analysis of the proposed new ventures, to identify main opportunities and risks in the proposed new venture, to understand the additional demands and requirements imposed on stakeholders of the company in a new venture. The case is intended to be one of core cases in specialized courses in Business and Management in Russia Programs for oversea students or in broader courses on Competitive and Corporate strategies and Innovation Management at graduate levels (Master in management programs) or in executive programs (full-time and part-time MBA and Executive MBA). The case is designed to be used by both on-site and distance learning techniques.

HEM LTD: Launching a New Project